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Essays 451 - 480

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

Global Banking and the Influence of the European Investment Bank

In five pages this paper discusses the European Investment Bank's creation and its international banking role with its European Un...

Irish Home Rule and William Gladstone

In ten pages this paper discusses the relationship that existed between Ireland and Great Britain during the close of the 19th cen...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Roman Society and the Role of Augustus

the Republic (1999). Augustus is considered to be the first Emperor even though he never proclaimed himself as absolute ruler (199...

19th Century English Parent and Children Relationships

In four pages the relationship that existed between the parents and children of 19th century England is examined in terms of the r...

The Alter Ego of Pym Analyzed in 'The Narrative of Arthur Gordon Pym' by Edgar Allan Poe

evidenced in his relationship with both Augustus and Dirk Peters. Augustus is the son of the captain of the ship of which Pym is ...

The Change Of Long-Lasting Relationships

entire union rests upon whether or not she has an abortion. Something as life-altering as aborting a baby - especially in an era ...

Women in The Iliad

This 3 page paper discusses the role women play in "The Iliad" when it comes to marriage and sexual relationships; it also discuss...

William Shakespeare's A Midsummer Night's Dream, The Taming of the Shrew, and Fathers

appears to be Lucentio, but should he be unable to produce his father (which would verify his lineage and financial status), then ...

Tourism and Relationship Marketing

purchase being made has no switching costs. The advantage of relationship management in the tourism industry is the ability to m...

A China Overview

decentralized and output would accelerate rapidly (2003). China however has become a valid trading partner for many nations. Stil...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Landscape and the Environment

of landscape serves many purposes, especially the global environmental movement. The Biological Need When one...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...