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Essays 481 - 510

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Lessons From Phineas Gage

lobe (Johnson, 2009). The frontal lobe is comprised of two parts, the anterior also called the prefrontal cortex controls higher o...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Role of Commercial Property Manager and Social Class Struggle

businesses, new hires often come in the form of illegal immigrants who will work for a small amount of cash. In the realm of the...

Fashion and the Long Term Prospects of Relationship Marketing

marketing helps the company maximise the marketing budget by developing loyalty within the customer base and increasing the sales ...

Strained Relations Between Germany and America

were beginning to create a more sober atmosphere across all of this newly revamped Germany (Stent). Economic hardships were the ma...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Trade Unions from an Employer's Perspective

between the unions and the employers it has been argued was merely a symptom of the society in which the unions operated (Kessler-...

Shaping Children's Gender Roles and the Impact of Parental Interaction

In sixteen pages this paper examines how early childhood perceptions of gender roles are developed through interaction with parent...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Human Resources and Organizational Employee Relationship Shaping

leadership at the helm, the approach can do more harm than good. Generally realized when people are imparted with the abili...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Gays, Lesbians, and Domestic Violence

become intimate with other men, and found himself in trouble, that it sparked her interest (McClennen, 2003). It seems that while ...

Elizabeth T. Boris and C. Eugene Steuerle's Nonprofits and Government

organizations; public societal benefit organizations (such as the Rockefeller Foundation and civil rights groups); religion-relate...

Function of Regional Organizations

disease and many more are in fact world-wide problems with world-wide implications which therefore require world-wide attempts at ...

Female Independence and Seventeenth Century Restoration Comedies

up every day / Some new unheard-of fool for us to play" (Internet source). The prologue alone suggests that Etherege was offering ...

Harley-Davidson

pushing for four. Today quality has improved immensely. In 2001 it controlled 54 percent of the domestic market in heavy m...

Internal Influences On Consumer Behavior - Starbucks

Starbucks experience, a time to drink coffee, sit and read, listen to music, chat with others. But, it goes further. The busy cust...

Two Business Case Studies

seen as a soft target and make others. 2. If the decision is made to make the payment it would need to be undertaken in such a way...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Financial Market Impact of the Euro and the European Monetary Union

In ninety eight pages this paper examines how global financial markets have been impacted by the Euro currency in this background ...