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Essays 211 - 240

Russell Corporation's Information Management

In eight pages the Russell sportswear corporation is examined in a consideration of how it manages its systems of information tech...

Autocracy v. Participatory Management Effectiveness

In eleven pages this paper argues that autocracy or dictatorship is inferior to participatory management in this consideration of ...

Business and Competitive Intelligence Techniques

In twelve pages business is discussed in terms of competitive intelligence techniques and their value, with applications, advantag...

Marks and Spencer and Customer Value Management

1993, p. 63). This essay investigates customer value management and applies the concepts to the practices Marks and Spencer seem ...

BT GROUP, SALES PROCESS AND ENVIRONMENT

Discusses BT Group plc (British Telecommunications), its history and how it is using sales process to develop and retain a competi...

Strategies of Ericsson

The firm targets the higher end of the market, as seen with the smart phone models; Xperia X10 and Vivaz, using the Symbian operat...

The Differentiation of Emirates Airlines

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

Business Basics - Competitive Advantages and Challenges of International Trade

of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). This means that the cost to the firm of pro...

Business in a Niche Market - The Competitive Advantages

loyalty in consumers. Therefore, finding a niche to fill is a great way for a business to not just survive, but to thrive....

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

The Competitive Advantage of Organizational Culture

short, having a functional organizational culture is viewed as the fundamental component necessary to achieve and sustain a compet...

Proposal for a New Assessment Model Aimed at Analysis of Information Technology Use within a Firm

which an organisation competes. Porter (1985, p13) has designed two differing categories of competitive advantage; cost advantage ...

MARKETING THE IPHONE

Discusses iPhone's competitive advantage, position in the market and advertising philosophy. There are 25 sources listed in the bi...

The Strategy of Google

be seen as a driver, it is only as a result of this high level of use that Google has been able to develop the strong revenue gene...

The Strategic Advantage of IT

or why not? Give a real-world example that supports your argument. As far as competitive advantage is concerned, Garr claims tha...

New Search Engine for the Chinese Market

relevant influences that will reflect in the potential search engine user need. The market is China is one that is growing rapid...

The Competitive Position of Banyan Tree Hotels and Resorts

operations. The company started out as an operator of high end boutique hotels, resorts and spas. The hotel chain, and complimenta...

Strategic Analysis of BHP Billiton

The writer examines the business strategies, competitive advantages and sources of value within this large diversified natural res...

Competitive Advantage Through Information Systems

same way that would have once happened in a paper environment (Kumar & Babu, 2011). In other words, a J2EE developer in such an or...

Duke Urgent Care South and Competitive Advantage

This research paper assesses the nature of Duke Urgent Care South's competitive advantage using the a criteria developed by Profes...

How to Develop Strategy

Porter’s five forces of competitive advantage and using them to develop strategy is as applicable today as it was when he wrote th...

9 Cases for Business

The writer answers questions on a set of 9 short business cases dealing with a range fo strategic and management issues. Cases in...

Assessment of Burberry

his failed attempt to scale Mount Everest (Burberry, 2011). The robust image of the brand was further enhanced with the firm recei...

A Plan For Diversity

how to implement an effective diversity plan. Implementing Diversity in the Workplace According to the 2010 census, the racial ...

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

The Competitive Strategy of Southwest Airlines

the resources and knowledge gained from the AirTran acquisition. The report will look at the company, consider the way in which i...

Annotated Bibliography for Research on Southwest Airlines

text is able to answer many of the questions about the organisation, focusing on leadership and relationships, with context given ...

The Attraction of Environmentally Sustainable Commercial Policies - The Case of Bahrain

for new equipment, manufacturing techniques and goods as well as general behavioural patterns. There are a number of tools or f...

Generic Strategy of Southwest and its Fit with SWOT Factors

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

Competitive analysis of Starbucks, Walmart and Southwest Airlines

The writer prevents presents a brief analysis of the three different companies, looking at the external and internal influences th...