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Essays 61 - 90

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Marketing Analysis for DuoLine Marketing

In five pages this fictitious company is the focus of a marketing analysis that includes a position statement, marketing statistic...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

Biography of C. Gordon Bell

In five pages C. Gordon Bell is discussed in a biographical overview, his importance, computer industry contributions, company inf...

US Home Furnishing Retail Sector

In eight pages this paper discusses US' home furnishing industry in a consideration of history and current marketplace positioning...

HMO Industry Place of Kaiser Permanente

In nine pages Kaiser Permanente is examined in an overview of its history and position in the HMO industry. Seven sources are cit...

SWOT Analysis of IBM

In five pages this paper examines IBM's financial and competitive advantage industry position with a SWOT analysis. Nine sources ...

Soft Drink Industry Importance of PepsiCo

In eleven pages this paper assesses PepsiCo's position in the soft drink industry with the uses of various strategic models includ...

Leather Industry of India

In nine pages the leather industry of India is considered in an overview of its history, growth and its current position along wit...

Automobile Industry Development of Products and Services

In ten pages this paper discusses Global Positioning Systems among other topics in this consideration of the new service and produ...

How Did Tesco Become The Dominant Supermarket In The UK; A Research Proposal

position of Tesco in that industry and an overview of the main strategies. The importance of the strategies will then need to be a...

The Marketing of Nokia and Sony Ericsson in the United Arab Emirates

leading suppliers of telecommunications equipment, best known for mobile or cellular handsets they also supply a range of supporti...

Car Rental Business

the company access to the local market and the passion near the Ferry Dock will also give local exposure to passing trade....

iTunes; Porters Five Forces Analysis

only two years after launching the firm was making it different for the competition, as by July 2005 5 million tracks had been dow...

Business Case Study: Key Findings

companies as Microsoft, Convergys, Hewlett Packard and America Online whereby the organization is not actually downsizing but inst...

Position and Competitive Strategy of Dyson

The market for vacuum cleaners started in earnest when the Hoover, a former saddle maker, that had an ailing business employed Mur...

AOL and Time Warner Company Financials

that of Control Video Corp (Alsop, 1997). The aim of the company at this time was to be an online company that specialised in the ...

Ryanair Strategic Analysis

of tools and approaches that may be adopted, if we consider Ryanair we may look at these individually to obtain a more holistic pi...

The Condition of the Retail and Manufacturing Automotive Industry in Australia

number of small scale manufacturers such as Elfin, Nota, Kratwerkz, Deuce Customs and G-Force. In 2010 the total production was 23...

Hospital Administrator

to gain an executive position immediately upon graduation, possibly in a specialty area such as government relations, medical staf...

Best Buy Case Study

business model was success, but the risk in changing was undertaken purely as a result of the assessment of changes that were like...

Comparison of Leadership Styles Observed at RyanAir and McDonalds

and OLeary with a practical ole of making changes it is unsurprising he was unpopular and adopted an autocratic style of leadershi...

Hilton Hotels Financial Analysis

In eight pages Hilton Hotels' industry position is examined in a financial analysis that covers the years 1999 through 2001. Ten ...

The Strategy of RyanAir and EasyJet; Comparing Low Cost Airlines

the same segment, flying many of the same, or similar routes. Examining these two companies demonstrates the way that they are com...

Magic Pulse Limited and Kitomba

competitive advantage. Weaknesses There are also weaknesses, the entry barriers to the business are low; as such there is a weak...

The Strategies of Ryanair

value for passengers with low process, a model that had been successfully developed by Southwest in the US. The costs are kept as...

Human Resource Plan for Future Shop

Star, Future Shop, Geek Squad, Magnolia Audio Video, and Pacific Sales Kitchen and Bath Centers" (Profile 2008). Best Buy l...

Proton

slip has been occurring without any reversal despite a high level of help over the years from the Malaysian government, including ...

Traditional Flag Carriers and How They Are Affected by Budget Airlines

market and force companies that were competing in similar manners to reassess their marketing strategies in order to prevent loss ...