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Essays 61 - 90

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Marketing Analysis for DuoLine Marketing

In five pages this fictitious company is the focus of a marketing analysis that includes a position statement, marketing statistic...

US Home Furnishing Retail Sector

In eight pages this paper discusses US' home furnishing industry in a consideration of history and current marketplace positioning...

HMO Industry Place of Kaiser Permanente

In nine pages Kaiser Permanente is examined in an overview of its history and position in the HMO industry. Seven sources are cit...

SWOT Analysis of IBM

In five pages this paper examines IBM's financial and competitive advantage industry position with a SWOT analysis. Nine sources ...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Biography of C. Gordon Bell

In five pages C. Gordon Bell is discussed in a biographical overview, his importance, computer industry contributions, company inf...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

Position and Competitive Strategy of Dyson

The market for vacuum cleaners started in earnest when the Hoover, a former saddle maker, that had an ailing business employed Mur...

AOL and Time Warner Company Financials

that of Control Video Corp (Alsop, 1997). The aim of the company at this time was to be an online company that specialised in the ...

Ryanair Strategic Analysis

of tools and approaches that may be adopted, if we consider Ryanair we may look at these individually to obtain a more holistic pi...

Hilton Hotels Financial Analysis

In eight pages Hilton Hotels' industry position is examined in a financial analysis that covers the years 1999 through 2001. Ten ...

Overview of SmithKline Beecham Pharmaceutical Corporation

In twenty pages SKB is examined in an overview of its industry and financial position. Twenty one sources are cited in the biblio...

Nursing Aide Certification

Certification is important in many fields as it is in nursing. The CNA position is discussed in depth. The nursing care industry i...

Diamond Monopoly of De Beers Consolidated Mines Limited

In five pages the domination of the diamond industry by De Beers and its affiliates are examined in a consideration of cartel char...

Market Position Analysis of PepsiCo

In five pages this paper discusses PepsiCo's market position in a management case study analysis which also includes industry comp...

Car Rental Business

the company access to the local market and the passion near the Ferry Dock will also give local exposure to passing trade....

Soft Drink Industry Importance of PepsiCo

In eleven pages this paper assesses PepsiCo's position in the soft drink industry with the uses of various strategic models includ...

Leather Industry of India

In nine pages the leather industry of India is considered in an overview of its history, growth and its current position along wit...

Automobile Industry Development of Products and Services

In ten pages this paper discusses Global Positioning Systems among other topics in this consideration of the new service and produ...

How Did Tesco Become The Dominant Supermarket In The UK; A Research Proposal

position of Tesco in that industry and an overview of the main strategies. The importance of the strategies will then need to be a...

The Marketing of Nokia and Sony Ericsson in the United Arab Emirates

leading suppliers of telecommunications equipment, best known for mobile or cellular handsets they also supply a range of supporti...

iTunes; Porters Five Forces Analysis

only two years after launching the firm was making it different for the competition, as by July 2005 5 million tracks had been dow...

Business Case Study: Key Findings

companies as Microsoft, Convergys, Hewlett Packard and America Online whereby the organization is not actually downsizing but inst...

Marketing Case Study - Amber Inns in 2005

large industry but it is one that is highly fragmented. The structure of an industry can have a major impact on the way that the f...

Comparative Analysis of Home Depot and Lowe's

learn their perspectives and opinions about Lowes. After conducting 20-minute exit interviews with 8,000 customers, Lowes compile...

Economics and Technology Transfer as it Relates to Cisco Systems

and Duffy, 2003; p. 1). Because they are based on a common source, there are no compatibility issues with these applications. Th...

Harvard Case Study Analysis of Disney

to fit in with the new films with Tron and The Black Hole but they were flops at the box office. Disney had lost something that wa...

HRM, Divergence, Discrimination, and BMW

that a may or may not comply with legal equipments as well as considering how diversity is considered. The company we will examine...

Economy of China and Foreign Direct Investment Effects

Chinas FDI Policies In the late 1970s, China began opening the door for foreign direct investment (FDI) (Fung, Iizaka and Tong, ...