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Essays 991 - 1020

Multinationals and Economic Marketing Considerations

Certainly, there are multinational corporations based in nations besides the US, but there are few if any at all that have not mar...

Case Study Analysis of Price Waterhouse

In six pages Harvard Business School Case Study 9 391 155 on Price Waterhouse and the possibility of appointing Ann Hopkins to par...

Marketing Plan for Baby Pacifier Holder

In an essay consisting of five pages a proposed marketing plan for a fictitious company wishing to introduce a baby pacifier holde...

Direct Price Controls Imposed by the United States Government

the "shortages" experienced in the 1970s was to raise the price of natural gas -- not through market forces but through the creati...

Agricultural Commodities and the Impact of Oil Prices

In seven pages this paper discusses how the costs of agricultural commodities are affected by the prices of oil globally. Eight s...

China Marketing of Oriental Flavored Pringles' Potato Chips

In eighteen pages this paper examines a marketing plan for introduction of prawn and Japanese steak flavored Pringles potato chips...

Three Marketing Articles Evaluated

In six pages 3 consumer articles featured in 1998 and 1999 editions of Journal of Marketing Research, Journal of Consumer Research...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

Future of the Stock Market

In five pages this paper anticipates what the stock market's future activity might be. Six sources are cited in the bibliography....

Definition and Origins of Relationship Marketing

In five pages this paper discusses relationship marketing in terms of definition, origins, and differences from other marketing ap...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Direct Marketing Concepts and Strategies

In ten pages this paper discusses direct marketing concepts, strategies, and the advantages and disadvantages of interactive strat...

Price, Income, Supply, and Demand Elasticity

In five pages elasticity is discussed as it pertains to price, income, supply, and demand. Four sources are cited in the bibliogr...

Weighted Average Cost of Capital and Capital Asset Pricing Model

"variance-averse agents" leading them to conclude that Sonnenschein-Mantel-Debreu theorems related to market excess demand functio...

Advanced Report on Financial Markets in Australia

In fifteen pages the status of financial markets in Australia is further examined in terms of the environment in which it operates...

DeJamel Corporation Business Plan

This paper consists of a thirty five page business plan for a fictitious company that provides such services as networking, manage...

Canada Drug Pricing and Cost Effectiveness

In four pages the increased costs of Canadian healthcare are examined in a discussion of drug prices and cost effectiveness measur...

Review of Nursing Journal Article IV

In three pages this paper presents a summary and review of an article that describes how marketing principles are being applied to...

The Family and Aging Reflected in The Price and Death of a Salesman by Arthur Miller

In twelve pages this research paper discusses the impact of aging not only on the elderly member of the family but on the family i...

Consumers and the Effects of Price Discrimination

deal a person finds themselves on will determine whether he or she thinks price discrimination is a good or a bad thing. Certainl...

Diet Coke Marketing Plan

In six pages this paper examines Coca Cola in a consideration of a hypothetical problem involving Diet Coke with a recapturing mar...

Pricing Competition and Oligopoly

In four pages this paper examines business oligopolies in a consideration of pricing and nonpricing strategies and the factors tha...

Brazil and Cosmetics Marketing

In ten pages this paper discusses import and cosmetics markets in a consideration of Brazil as the location for a new line of cosm...

Marketing Plan for ICM

and relationship building are at the heart of this mission. Consistency of messages is a key element in achieving the companys mis...

Unit Pricing Significance

In eight pages this paper discusses the business significance of unit pricing. Two sources are cited in the bibliography with the...

Price of Glory - Verdun 1916 by Alistair Horne

In this paper that contains five pages the ways in which the First World War and especially the strategically important Battle of ...

Crust 'N Stuff Marketing Plan

In sixteen pages this paper examines how to market high quality pizza via supermarket delis with advertising and marketing strateg...

Prices of Pharmaceutical Drugs and Regulation

In twelve pages this paper examines regulating pharmaceutical drug prices by the U.S. government and its consequences. Five sourc...

S and P 500 Price to Earnings' Ratio History

different from the price to earnings ratios. One may visualize it as an engine that controls both dividends and capital gains, whi...

Gateway Inc. and the Application of Sales Management Principles

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...