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Essays 121 - 150

Financial Analysis of Southwest Airlines

In five pages this paper presents a corporate history and financial analysis of Southwest Airlines that includes market ratios. S...

Notes on Marketing and Strategy

In eight pages this paper examines acquisition advantages over startup, Porter's Competitive Strategy, and the marketing effects o...

An Examination of Business Ethics

In six pages this research ethics discusses 'good guys' Weyerhauser, Southwest Airlines, and Mary Kay Cosmetics and 'scoundrels' C...

Ethics in Business

In seven pages the importance of ethics in business are considered and ways in which it does not have to be compromised in the nam...

Alaska Airlines and a Northern Future

In eight pages this essay considers Alaska Airlines' pilot preemployment criteria that is based less on college hours completed th...

Chief Executive Officer's Role

In eleven pages this paper examines the CEO's company role in an overview that includes discussion of late Coca Cola CEO Roberto G...

Success Components of Southwest Airlines

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

Pilot Selection at Southwest Airlines

In fifteen pages this paper examines how Southwest Airlines undertakes pilot selection in a consideration of its company culture a...

Comparative Analysis of ValuJet and SWA

factors for the inherent successes and/or intrinsic failures of each airline shall be examined. Clearly, neither ValuJets short...

Southwest Airlines and Expectancy Theory

In five pages Vroom's model of expectancy is applied to Southwest Airlines in a discussion of its successful employee motivation. ...

Investment in Delta Airlines Assessment

difficulties, the 2001 figures were poor, the operating margin was -11.5% and the 2002 figure was a lower loss at -9.8% the twelve...

Competitive Advantage and Southwest Airlines

the U.S. Department of Transportation gave a name to the phenomenon - the Southwest Effect (Southwest, 2003). It refers to the con...

Airline Information System Development

data requirements for the second type of data are more complex, these are the departures information, which includes details of th...

Australian Airline Industry

into a tailspin and also impacted Qantas negatively (Dennis, 2002). Ironically, Ansett throughout the 1980s was recognized...

American Airlines and British Airways Compared

teetering economy right over the brink, taking literally the worlds travel and tourism industry right with it. All major travel d...

Southwest Airlines and the 'Secrets' of its Phenomenal Success

to positive attitude that applicants already possessed. "We draft great attitudes. If you dont have a good attitude, we dont want...

Student Case Study on Delta Airlines' Depreciation and Debt

debt would be the main change. However, as we are told debt is 3717, and the capital assets under lease amount to 173, it is likel...

Airline Industry and the Influences of Macroeconomics

also subjective as it is seen in relationship to the level of disposable income. For example, if an individual has a disposable in...

Case Study of Aer Lingus Irish Airline

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

Traditional Airlines Influenced by Low Cost Airlines

be the dominant sector in the next decade, others are less optimistic but still see this is the largest growth sector and as 83% o...

Motivation and Employees

highly motivated workforce is Southwest Airlines. Lieber reported that Herb Kelleher, Southwests CEO, makes sure his employees bel...

Airline Passenger's Bill of Rights

the lowest available airfare and instead fill the more expensive seats first, then the cheapest fares are released. This obviously...

History and Market Position of Southwest Airlines

Worth Regional Airport Board files a suit against Southwest to stop them from operating out of Love Field, which was the downtown ...

Marketing Case Study of SWA

is so important to this case is because it does not follow a normal path. Vilcassim & Kadiyali (1999) explain that a company react...

Ernesto Che Guevara's Leadership Characteristics

in 1963 illustrates the conditions against which Guevara dedicated his struggle. Brennan (1998) was in Guatemala City for the pur...

Northwest Airlines Company Profile

directly a result of political and global changes in addition to the usual industry factors of competition, customer satisfaction,...

'Irish Conversation' Metaphor and Southwest Airlines

Clearly, the relationship between Southwest Airlines marketing division as guided by owner Herb Kelleher and the metaphoric Irish ...

How Pilots Learn to Fly

mental or neurological difficulties such as alcoholism, epilepsy, heart attack or chronic heart disease, diabetes or other debilit...

History of the Wright Amendment

any of these deals simply because they didnt fly at the time the deals were made (Irving, 2003). After fighting many legal battle...

'Strategic Intent' and Company Operations

relentlessly targeted Southwest in demarketing efforts, Southwest not only continued to exist. Eventually, it surpassed all of th...