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Essays 151 - 180

INCENTIVE PLANS AND ORGANIZATIONAL OBJECTIVES

at employees or offer a tangible reward at the end of a given year (typically some kind of catalogue from which employees can choo...

Internal Assessment of Southwest Airlines

move forward it is necessary to look at the company and its position. A useful approach is the resource based view (RBV). With...

How Does Southwest Airlines Compete?

an airline which offered the lowest possible fares and would get people to their desired destinations. The idea was that if could ...

The Value of Fuel Hedging in Small to Medium Airlines

that the organization can ensure that they continue to purchase fuel at the current rate, even if the actual market value of the c...

The Position and Strategy of JetBlue Following the Valentines Day Debacle

being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...

Successful and Unsuccessful Leadership Examples

are empowered to help the customers. The main aim is for the call center operatives so solve the customers problems. This aim is t...

Largest Low-Cost Airline

industry in technologies and practices that will conserve and protect natural resources. 2. Strategic Goals, Mission and Vision ...

SOUTHWEST AIRLINES AND MARKETING

out to the target audience is important, and SWA has relied on a variety of creative ways in which this is done. It advertises a g...

Alignment Southwest Strategy, Mission and Operations

has been trading for more than 40 years, with a business that has expanded to cover much of the US, flying domestic routes and kee...

Marketing Case Study of SWA

is so important to this case is because it does not follow a normal path. Vilcassim & Kadiyali (1999) explain that a company react...

Examination of the Structure, Conduct and Performance of Airlines

that provide this route on a direct basis; British Airways, Virgin Atlantic and American Airlines. Other airlines, such as KLM and...

LEADERSHIP DEVELOPMENT AND SOUTHWEST AIRLINES

Details a leadership development program to be put in place at Southwest Airlines. There are 10 sources listed in the bibliography...

Influences That Impact on Supply and Demand within the Aviation Industry

flux, with both the supply of the product varying, and the amount of demand also fluctuating due to other related factors. If we c...

Singapore Airlines Future Strategies

Keep informed When considering the different stakeholders, the key stakeholder may be the primary stakeholders, including the ...

SOUTHWEST AIRLINES AND FINANCIAL OVERVIEW

income of $178 million and a net margin of 1.6% (2007 net income was $645 million, with a net margin of 6.5%) (Annual Report, 2009...

SOUTHWEST AIRLINES - SWOT AND STRATEGIES

been asked to discuss Southwest Airlines internal factors (strengths and weaknesses) and external factors (opportunities and stren...

A New Low Cost Airline

is useful in terms of the models, but it does not provide up to date information regarding the demands and patterns of demand as w...

Southwest - Preparing for Change

airline has faced some challenged, such as the fine in 2003 for failure to deal fairly with disabled customers. To assess the wa...

Sources for a Research Project Assessing Any Correlation between Firm Value and Hedging in the Airline Industry

Clark E; Lukas E, (2008, Nov), Hedging mean-reverting commodities, retrieved http://papers.ssrn.com/sol3/papers.cfm?abstract_id=12...

Leadership Theory Applied to Tony Fernandes

Childs (1972) it is the leader, in the form of the CEO that is responsible for making the strategic choices within an organization...

Strategic Decision-Making at Virgin Blue

to the US (Virgin Blue, 2010) When assessing the companies strategy and the way that they undertake strategic planning there can...

SOUTHWEST AIRLINES - A CULTURE TO BE ADMIRED

maintain perspective and balance and to have fun (Culture, 2010). Values shared. This particular question is a very person...

The Importance of Strategic Business Planning: Air Jamaica and Caribbean Airlines

in terms of the bottom line of profit has long been proven inadequate. Todays business professional knows instead that the cultiva...

Jet Blue Airlines: A Case Analysis

to pull itself out of the mire that constitutes the greatest economic recession since the fabled stock market crash of 1929, nearl...

OVERVIEW: SOUTHWEST AIRLINES INC.

trying to expand domestically, both through organic growth and acquisitions (Gilmer, 2010). SWA today is under the directi...

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

Assessment of Southwest Airlines

Using the RBV Approach The writer looks at Southwest Airlines and their different resources with the aim of assessing their streng...

RBV Assessment of Southwest Airlines

use of a single size aircraft where it is possible to easily substitute one aircraft for another is there are operating issues. ...

Southwest Airlines Generic Strategy

way that the airline competes and assess that strategy the firm uses in the context of the four generic strategies. 3. Southwest ...

The Competitive Strategy of Southwest Airlines

the resources and knowledge gained from the AirTran acquisition. The report will look at the company, consider the way in which i...