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Marketing Audit Schering-Plough

Home Page, 2009). In 2007, Schering-Plough acquired Organon BioSciences, a human and animal health care company (Huliq.com, 2008)...

Leadership at British Airways; Problems and Recommendations

organization, impacting in the strategies that are adopted, determining goals and creating or influencing culture (Mintzberg et al...

HOTELS AND RECESSIONARY ECONOMY/DISCRIMINATION AND LOSS OF AIRLINE PASSENGERS

But a downturn in the economy can definitely hurt the hotel business. In a recession, people dont travel as often (in the...

Risk Assessment of an Airline

6 gallons of fuel per mile travelled (Boeing, 2009). The current average price of a barrel of fuel is $62.2, and there are 42 US g...

Leading Indicator Forecasts and the Airline Industry 2009 - 2011

pace of the increase. The current low rates are a reflection of the economic climate, where the Federal reserve has a very low bas...

IFRS GAAP and Interpreting an Assessment of BA

with other firm is the same, and in different industries, to compare performance results. The use of auditors has been und...

Less Privacy, More Security

one should trade for security is as old as the Republic itself, with Ben Franklin famously weighing in with the sentiment that any...

The Potential of Diversity Management at Cathay Pacific

firm was facing a potential action by pilots that were claiming racial discrimination based on the compensation packages that were...

The Impact of Global Warming on a Business

their impact is felt by 70% of the population were effected to a significant level (Saporito, 2001). The emissions made ar...

Should Airlines Hedge their Fuel Purchases?

the firm to the relevant stakeholders (Chyssides and Kaler, 1998). When looking at the way airlines in particular operate prote...

Fuel Hedging and Airlines - Are the costs Greater than the Benefits?

questions to be addressed with the research is to assess whether or not it is in the interests of the shareholders, assuming they ...

The Loss of 191

Chicago, and the start of the Memorial Day weekend. It was also the day that American Airlines flight 191, bound for Los Angeles, ...

CLASSIC AIRLINES - MARKETING RECOMMENDATIONS

Before we can safely come up with recommendations for Classic Airlines on how it can improve its income as well as its passenger l...

Clearsky Strategy Alternatives

a price which is greater than the cost level of providing that differentiation (Grant, 2004). In trying to undertake a cost adva...

Security Issues - Airlines and Water Supply Pipes

The writer looks at two different issues where there may be security concerns. In the first section security of airlines and airc...

The ADA, Two Supreme Court Cases

This research paper pertains to 2 Supreme Court cases involved the provisions of the the Americans with Disabilities Act (ADA) of ...

Assessment of JetBlue

The writer looks at the airline industry in 2007/8, and assessed the main drivers and success factors. JetBlue is assessed using ...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

The Economics of Ticket Pricing for Airlines

The writer looks at the economic impact of supply and demand on ticket prices in the aviation industry. The paper answers the ques...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

The Differentiation of Emirates Airlines

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

Changes for the NMB

The NMB is the Board that mediates labor disputes in the airline and railroad industries. The Board was established 1934 Amendment...

The Impact of Corporate Culture on Customer Services - A Proposal for Case Study Research

The writer presents a proposal to assess the link between corporate culture at an airline and the reasons for poor levels of custo...

Airline Profability and Fuel Hedging: An Analytical Look

to the airlines: they have to buy the fuel at the agreed upon rate regardless of what happens to the actual market value of fuel. ...

Challenges Organizations Face

This essay identifies some of the many risks and challenges organizations and businesses face. This includes things like being hac...

Homeland Security and the Unintended Consequences of their Polices and Practices

Any official policy or practice will have both intended and unintended consequences. This paper looks at some of the ways in which...

A Strategic Proposal for American Airlines

worst period they have faced. To survive there has been increased borrowing, $800 million using the credit line and $200 million...

Boeing Airlines, International Sales, and Ethics

global market Boeings response was to strengthen its forces. In August, 1997, Boeing completed a merger with another commercial j...

Security Concerns of Central and South American Airline Employees

in some American cities that scare me more than Latin America"(Travelcom 2003). However, the data and the statistics do not share ...

Financial Performance of Delta Airlines from 1998 through 2002

percentage. This is the level of revenue that remains when all of the direct costs for producing the goods or services are deducte...