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Essays 271 - 300

Starbucks Coffee and International Marketing

In twenty pages this paper examines the global business rise of Starbucks, its successful international marketing strategies, and ...

Starbucks and Lessons for the Entrepreneur

not only sells coffee, but the ambiance to go along with it. People will pay about four dollars for a cup of coffee. Before the ad...

Performance Management and Organizational Strategies

In six pages this paper discusses managing performance and compensation strategies as they related to Microsoft, Ben and Jerry's, ...

Notes on Marketing and Strategy

In eight pages this paper examines acquisition advantages over startup, Porter's Competitive Strategy, and the marketing effects o...

An Examination of Business Ethics

In six pages this research ethics discusses 'good guys' Weyerhauser, Southwest Airlines, and Mary Kay Cosmetics and 'scoundrels' C...

New Competition and Market Share of Starbucks

In six pages this paper examines Starbucks in terms of its market share and its new competition. Seven sources are cited in the b...

Comprehensive Overview of Starbucks Corporation

In twenty five pages a comprehensive overview of the Starbucks coffee retailer is presented. Eight sources are cited in the bibli...

Overview of Healthcare Economics

In ten pages healthcare economics is discussed in an overview that includes planning, rational planning, costs, efficiency, equity...

A Business Development Case Study

cars in year 4. This is a luxury market, and therefore less price sensitive, whilst it is good to keep car stocks to a minimum thi...

Nike

product, but do not manufacture anything. Nike rely on third parties to undertake their manufacturing. 2. The Company within the ...

External Analysis; Johnson and Johnson

be effective new entrants. In pharmaceutical related industries there are high startup costs, research and development can be cost...

Ford Motors/Its International Presence

its over-all business plan for the future, which is entitled "Our Way Forward" (Schoonmaker, 2006). This plan includes a provisio...

Wal-Mart Porter Analysis & Value Chain

two-thirds of which are in the U.S. (Biesada 2006). Besides its own stores, Wal-Mart holds a majority position in Seiyu, Co., Ltd,...

Anheuser-Busch

this is one which looks a range of stakeholders, including shareholders and customers and the overall design of the companys own p...

Strategic Recommendation for British Telecom

strategy it is necessary to examine the company in its external and internal environment. This can be undertaken using a number of...

Statistical Methods

to be used depending on hoe many of the variables are dependent and the type of dependence, for example, where only one or more v...

Software of Excellence International Case Study

of creating value are also drivers to the use of the software that SOEI provide, Social changes have impacted ion the way dental...

Strategic Examination and Recommendations for THL

well as tourism companies needing to adapt to meet the changing needs and desires, such as the desire for new experiences, as well...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Strategies of Two Fast Food Companies

The writer looks at the way that two firms operating in the same industry compete. The two firms are Yum! Brands and Noodles and ...

A Company that Uses FaceBook and Others

All sorts of business have learned about the advantages of social media in creating brand awareness, brand loyalty, customer-engag...

Abercrombie & Fitch - An Analysis

store, Abercrombie Co. in Manhattan in 1892 (Abercrombie & Fitch, 2006). Abercrombie was an avid outdoorsman, which was his inspir...

Nokia in China

market and market share is growing in a rapidly expanding market (Yin, 2006). For Nokia, or any of the companys existing or pote...

Comparing the Impact of Colonization in Brand's 'Blues Spiritual for Mammy Prater' and Walcott's 'A Far Cry from Africa'

the struggle of colonization of the West Indies and slavery issues from conception to independence. In his poem "A Far Cry from Af...

Local Cultures and Negative Product Branding Impacts

competition and doesnt take into account social or environmental costs (Globalisation, 2002). The largest problem of all t...

The Tobacco Industry and Advertising

the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...

Marketing Strategies For Dove Brand Soap

familiar with. Before using the case study, theory should be explored to provide a basis for discussion. II. Marketing Operatio...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Building Image, Brand Awareness, and Textron

pretty much done so quite well), it wasnt always that way. Textron began life as Special Yarns Corporation, a Boston, Mass.-based ...

The Strategy and Marketing of Coke

forward, however, in the dominant poison that the company hold this is a luxury they can afford, as this will also create good pub...