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Essays 481 - 510

Promotional Strategies of Starbucks

caf?s in malls, airports, office buildings, university libraries and hotels; customers can expect to find Starbucks kiosks at hosp...

Dunkin' Donuts and Starbucks

Shoppers can find Starbucks coffee in grocery stores, and an alliance with Dreyers has placed coffee ice cream there as well. An ...

McDonald's and Starbucks Coffee

The shop "was messy, the service was poor, and the coffee was average" (Kachra and Crossan, 1997; p. 1) - the absolute opposite of...

The Importance of Culture and Management Decision in the Success of Starbucks

Starbucks has been highly successful. The writer looks at the importance that the corporate culture has played in that success, a...

Analysis of Starbucks

The writer looks at Starbucks to assess their potential for further growth and success in the future. The firms background is exa...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Tax Rates and Investment Assessments

Business should consider a number of factors before making strategic and investment decisions. The first part of the paper consid...

Portfolio Calculations

Using a two share portfolio as an example, the paper presents a number of assessments and calculations that are often used by inv...

Applying Management Functions

with a vice-president as the head of each one. Contrary to what one might expect, employees remained loyal to Schultz during the r...

Analysis of Starbucks Competitive Environment

significant decline in sales as a result of the global credit crunch (Starbucks, 2009). A lower level of disposable income resulte...

Determining a Future Strategy for Starbucks

fit as it also requires for products to be supplied at the lowest total cost of the product line this is relatively limited and st...

Starbucks - Planning a New Product

South American region (Walljasper, 2007). This would effectively be creating new market in many countries, with the drink is relat...

ANALYSIS: STARBUCKS ORGANIZATION

that offer food products and lunch. One area would involve the brewing and serving of coffee, whereas the other area would specify...

3 New Marketing Suggestions

existing facilities to produce and sell these burgers. The requirements in terms of addressing the burgers can be met by the exist...

Relationships with Coffee Bean Growers

get bank loans but they need the money to pay their workers today. The line of credit and their new strategy to enter into three t...

STARBUCKS IN FRANCE

distribution? During the 1990s and early 2000s, in the United States, the distribution plan was to saturate major cities with Star...

Starbucks Case Study

The writer considers the position of Starbucks when facing difficulties. Looking at the way the firm may have changed and adapted...

Coffee House Employee Motivation

dignity and according to Hay Grand Canyon College, 2003), they make sure the farmers make a living. This same theme is carried to ...

Starbucks in 2011

2012). By the second quarter of 2010 the profits had increased eightfold (Motavalli, 2012). Continued recovery has been aided by t...

A Theoretical Assessment of Motivational Strategies at Starbucks

service creating happy customers (Heskett et al, 1994, p164). The human resource management (HRM) model of Starbucks is often ci...

The Approach to Motivation at Starbucks

that are associated with repetitive jobs, such as high attritian rates and absenteeism, appear to be absent as Starbucks and the m...

Case Study of Largest Speicality Coffee Company

continue to innovate. It is also recommended that the company invigorate its employee incentives as well as to deliberately try to...

Strategies Starbucks May Learn From

also help this will support the firm sales in the long term. The difficult economic conditions have impacted on many firms. Anoth...

STARBUCKS AND STRATEGIC MANAGEMENT

the environment, "we enjoy the kind of success that rewards our shareholders" (Our Starbucks Mission, 2010). What components of t...

Starbucks Financial Analysis 2006 - 2008

relatively stable over all three years, increasing slightly in 2008, in 2006 and 2007 it was 0.79, in 2008 it is 0.81. This is an ...

Analysis of Starbucks

There is a strength in the way that the goods sold are renewed, with new flavours and blend developed, such as for holidays or spe...

Market Research Proposal for A Starbucks Fruit Juice Drink

times. As the firm has a core competence in beverages it is logical that if the firm is looking at renewing and increasing sales b...

Primary Research Tools

given. This can also be used for statistical analysis as the answers can be coded after the event, however with fewer results ther...

Starbucks Lost Sight of Its Principles

are about is high quality coffee beans (Starbucks, About us, 2009). In the 2007 Annual Report, Schultz wrote that the company had...

Inside a Flocafe and Starbucks

often a queue, the queue moves along a counter where different food items are displayed, with sandwiches, cakes and other snack it...