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Essays 871 - 900

Choice and Media Planning

campaign proved that advertising on bus shelters only was an effective way advertising. This tells us not only that the medium of ...

The Marketing Structure of Walgreen's

they like buying trends and how frequently they shop for purchases there. It is safe to say, however, that the main reason...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Community Sport Promotion Supported

with each other. Certainly community sport cannot solve all of societys problems, but it is a proven route to enhancing com...

Definition of Standardized Testing and Its Importance

studies have found that urban and rural students do less well on these tests than do suburban students (Wakefield, n.d.; St. Peter...

An Avon Analysis

a foot in the door in China (Colbert, 2005). China has banned direct selling (because many consumers there find it difficult to te...

Real Estate and Sales Promotions

percentage for a home that might otherwise not have sold. Typically, agents draw three percent from the sale of a home they have ...

Employment Recruitment, Promotions, Employees' Duties and Rights

few ethnic men and women have broken through the racial barriers from a century ago is indicative of the still stringent attitude ...

Exporting Computers to Kenya

both computer systems and the Internet on the rise. Though South Africa is considered the "leader" in such a field, Kenya is defin...

Strategic Marketing Analysis of the McGraw Hill Companies

promotion are accomplished also in various ways. It has been noted that there was an alliance with NuvoMedia, something which help...

Marketing Plan for Flavored Milk Manufacturer

and juice drinks to sodas. Children, not liking the bland taste of milk, preferred the sweeter taste of the competitive juice drin...

Orbitz Travel Marketing

know that 2001 would deliver a crushing blow to the travel industry in the form of terrorism, one author notes, "The year 2000 was...

Health Policy and the Role of Public Health Nurses

These authors conducted a large study of 3,830 individuals consisting of 17.8 percent nurses, 21.8 percent physicians, 29.6 percen...

Promotion and Pricing in the Fast Food Industry

really with the kid across the counter. Or the manager who brings them that extra cup of coffee" (McCarthy, 2000; p. 7B). Custome...

Organizational Understanding Increases and Automotive Industry Change

to the most suitable employee, should perform the task in their machine like manner. Taylors theories made assumptions and ...

Golden Age of Hollywood and Exploitation

between studio systems and exhibitors, alliances established through vertical integration. One of the most important inclusions i...

Marketing Activity - Promotion : Case Study

the themes, graphics and copy effective? No * Are the chosen media adequate? No Public Relations (which includes publicity) * Do...

4Ps's of Toshiba's Tablet Personal Computer

Microsoft Tablet operating system designed fore this new generation of computers, the current version being Windows XP Professiona...

Proposing Increasing a Minor League Baseball Team's Revenue Streams

as well. If pricing is too high, there will be more unsold seats. Another part of pricing is whether or not there should be tier p...

Promotion and Advertising Distinctions

in the minds of the customer and helps stimulate demand for the product" (McNamara, n.d.). Promotion includes ongoing advertising...

Examples of the Promotion Mix and Its 5 Components

burst promotion or it might be long-lived, referred to as a DRIP promotion (thisisthebarmyarmy.co.uk, 2005). Sales promotions enco...

Marketing Defined

100th package of Microsoft Word(r) certainly was not the $500 it sold for at retail in the early 1980s, but rather reflected the i...

Promotion Problems and Organizational Behavior

financial quotas, but her performance is still undesirable; her failure to win promotion should be a wake-up call for her. Howeve...

Social Promotion Elimination and Early Reading Programs

can help children having the greatest difficulty learning to read" (Grabmeier, 2004). Schmitt (2001) cited Slavin, Karweit, and Wa...

Naquurug Corporation and PR

numbers on product packaging so that consumers can discuss the product or ask questions about it, and it provides the impetus for ...

Business Ethics (Annotated Bibliography)

in Distribution. European Journal of Marketing, 23 (2), p. 123- 129. Authors define and address the concept of "channel cheati...

BYRD Marketing Mix

at the time of introduction or at other times in which a specific product needs rejuvenation with consumers (Murry and Heide, 1998...

Importance Of Good Health, Emphasis Oral Health

reported that periodontal disease is a cause of low birth weight. Delta Dental stated their research suggests that oral infections...

Economic Planning for Larson

are competing with other firms that are likely to have local structures they are bringing in products manufactured in countries wh...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...