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relentlessly targeted Southwest in demarketing efforts, Southwest not only continued to exist. Eventually, it surpassed all of th...

advancing the commercial airline industry, for example, Southwest was the first airline to offer a frequent flyer program that off...

been asked to discuss Southwest Airlines internal factors (strengths and weaknesses) and external factors (opportunities and stren...

an airline which offered the lowest possible fares and would get people to their desired destinations. The idea was that if could ...

The writer prevents presents a brief analysis of the three different companies, looking at the external and internal influences th...

information systems. Even with these techniques, Zea (2002) argues that airlines in general have done little to manage risk...

institution with a type of benchmark that evaluates their position in the market, internal metrics provide information about the i...

working with the Economic Development Foundation and the city of San Antonio in order to find a suitable location. The plan may be...

The reference librarian can be of assistance in this regard if the student is unfamiliar with how to locate material in their scho...

policy to be honest with its employees, that "through effective people management, the company had created the right type of cultu...

won it again in February 1989, February 1990, March 1990, December 1991, March 1992, and May 1992 (Quick, 1992). No other airline ...

to the organization. These principles address positive work environment; diversity; excellence; satisfied customers; social respo...

to examine Southwests approach to marketing, finance, management and human resource management. Marketing The marketing mix...

December 1990 - Southwest has long focused upon keeping its workforce happy, which includes a number of benefits unique to the com...

However, just because an airline has been successful in the past is not mean it will automatically be successful in the future. A ...

it can be seen that in the vision and mission there may be the emphasis placed on low pricing, but this is not undertaken at the c...

for individuals backgrounds, abilities or even commitment to the company. At present there has been one meeting of most of the gr...

need to have a great deal of specific knowledge (Bureau of Labor Statistics, 2007). Some pilots are recruited from the military fo...

nuts and drinks instead) and even a change in clothing. Rather than uniforms, SWA attendants and pilots dress casually, in polo sh...

in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

things through the Southwest Way: A warrior spirit, a servants heart and a fun-LUVing attitude (LUV is the stock symbol under whic...

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

Wireless and mobile devices have become part of everyone's life even if they do not own a smart phone. This paper defines these te...

the date of September 2: Fly out of Miami on United, rebook a flight on another airline through United or request a refund (Tweh, ...

to a destination (though there may be two or three changes in the meantime) rather than to a major city "hub," which then branches...

a positive impact in terms of supporting or even creating a competitive advantage (Huczynski and Buchanan, 2007). There is a gre...

Discusses quality differences between American Airlines (a global competitor) and Southwest Airlines (a local competitor). There a...

and basic underlying assumptions (Leading Teams into the Future, 2003). Artifacts are visible organizational structures. Espouse...