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Essays 511 - 540

Harley Davidson - Strategic Analysis and Choices

gains a high level of commitment from its customers. It is well known that many Harley Davidson riders would not consider riding a...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

New Dawn Drilling Case Study

that are used. The information is accumulated locally, put into Excel spread sheets and sent to the head office where it is input ...

Avon; Marketing Plan for ANEW Daily Resurfacing Cleanser

decade ago, but have since developed it further. Users of the new ANEW Daily Resurfacing Cleanser state that is a very gentle abra...

EuroDisney; A Case Study

be the country chosen, they had the climate and were already a strong tourist destination. The climate would make the all round ye...

Taiwan as a Destination for Kelly Logistics

highly aligned with the traditional Chinese values due to the political, events of the 1940s ion China which force many Chinese to...

Hershey's; Strategic Analysis

firm has not diversified into some non confectionary food areas and the firm sells its goods in 90 countries (Hersheys, 2009). How...

MARKETING - ESSAY QUESTIONS

a New Era orientation. The value it creates for the customer is more than in the coffee cup, but rather, the ability for the custo...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

Ryanair's Industry Position

online-mediated travel (Ryanair Holdings PLC, 2009). Threats * Slowdown in the economies of the UK, Europe and the world; * Increa...

Marketing Audit Schering-Plough

Home Page, 2009). In 2007, Schering-Plough acquired Organon BioSciences, a human and animal health care company (Huliq.com, 2008)...

Rio Tinto

to the company and also gives them a much easier route to withdraw should then need to do so. Rio Tinto use their bargaining power...

Wal-Mart Corporate Strategy And SWOT

store opened in 1983 and the first Wal-Mart Supercenter opened in 1988 (Wal-Mart, 2009). Supercenters offer a full line of groceri...

Planning for Challenges at BA

in the long term (Gulf Daily News, 2009). Other areas are seeing other political changes which are also impacting demand for air t...

Apple Inc. SWOT

Operating System market share has risen each month in seven of the last eleven months (Information Week, 2009). Sales for computer...

Lutheran Refugee Services

n.d.). In 1939, the organization established a Welfare Department that included "an office for the rehabilitation and placement o...

Case Study on Boeing

In five pages Boeing since Alan Mulally was appointed President is evaluated in terms of currenct goal assessment, culture, SWOT a...

Post 911 Northwest Airlines

brand. Why should customers choose air travel through Northwest Airlines for example instead of traveling by land or selecting ano...

An Overview of Wal-Mart

This 5 page paper gives an overview of Wal-Mart Corporation as it is today, as well as discussing plans for future expansion. The ...

Examination of Ben and Jerry's Homemade Inc.

In a paper consisting of five pages the company's structure, concerns, and involvements are considered through SWOT analysis and t...

Crust 'N Stuff Marketing Plan

In sixteen pages this paper examines how to market high quality pizza via supermarket delis with advertising and marketing strateg...

Overview of the Energy Industry

In twenty three pages the energy industry and its various aspects are examined in a consideration of such utilities as electricity...

Republic Industries Analysis

This ever growing auto dealership conglomerate is evaluated in five pages in terms of a SWOT analysis. One source is cited in the...

America Online Analysis

In a paper consisting of five pages a SWOT analysis of the leading Internet provider America Online is presented. There is one so...

Financial Performance of Hilton Hotels

In seven pages this paper considers several years of Hilton's financial and stock performance in a detailed SWOT analysis along wi...

Health Care Industry Strategic Planning

In eleven pages this paper discusses strategic planning in the health care industry with HMOs and their impact, the relationship b...

New York Pizza Business Analysis

In a paper consisting fo five pages a locally owned and independent NY pizzeria is subjected to a business assessment by way of a ...

Wal Mart's Marketing Approaches

In sixteen pages this paper examines the various marketing approaches taken by Wal Mart in an assessment that includes policies, s...

Bell Atlantic's Planning Strategies Regarding Managing Technology

In fifteen pages this paper includes a SWOT analysis in this consideration of technological integration and management planning st...

TV Station Manager Job

commercials featured models wearing bras over shirts. Things have changed drastically since those days. Station manager George Hul...