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Essays 421 - 450

Sonera, Finland's Highly Advanced Telephone Company

This paper addresses the telephone industry in Europe, with an emphasis on Finland's technologically advanced company, Sonera. Th...

LA's House of Blues

In twenty one pages this paper examines the Los Angeles locale of the House of Blues chain in a consideration of industry performa...

A Strategic Case Study of Acorn Computers

In ten pages this paper considers a student supplied case study that applied short term rather than long term corporate strategies...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Financial Case Study of Microsoft

In ten pages this paper applies a SWOT analysis to Microsoft's position in this assessment of financial performance. Four sources...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Executive Summary of Colgate Palmolive

however, Colgate-Palmolive identified the problems and acted on them aggressively to bring themselves to the number one position a...

Analysis of Real Networks

In seven pages this paper analyzes Real Networks with the inclusion of a SWOT analysis and company recommendations. Three sources...

Analysis of a Large Commercial Laundry Company

laundry annually. Five million pounds is far beyond the capacity of any coin-operated facility to support on its own; the laundry...

A Blue Care Network Analysis

Michigan with a family of products that has been around since the middle of the 1970s ("Company," 2002). There was a time when BCN...

Estee Lauder Company

$100 million (Born, 2000). The main products are fragrances with Youth Dew as the single most important. The Threat of Current Co...

The Development of Frito-Lay's Sunchip Snack Line

first step is to conduct a SWOT analysis of the product. 2. SWOT Analysis. A SWOT analysis looks at the strengths weaknesses o...

Place of General Aviation

than to the commercial sector (Interest in General Aviation Really Takes Off, 2003). NetJets provides a good example of a g...

General Aviation

general aviation rather than to the commercial sector (Interest in General Aviation Really Takes Off, 2003). NetJets provid...

Private Colleges' Marketing

Why Market? Even as far back at his 1992, USA Today Magazine indicated that "colleges today must draw on a dwindling popul...

United Kingdom's The Daily Mail Newspaper

may be seen as a strength especially when selling certain types of advertising. There is also a very strong presence in th...

Company Analysis of The Wall Street Journal

electronic news, papers such as The Wall Street Journal can be considered dinosaurs, simply because the news they deliver isnt rig...

777 Launch from Boeing

around metropolitan airports were lodging and winning lawsuits focusing on noise, and carriers were becoming concerned about the a...

Analysis of Intel's Strategic Position

$26.54 billion, Net income fell by 88% to $1.29 billion (Wall Street Journal, 2003). Social pressures are also leading to a high...

A Casual Dining Analysis

current economic slowdown (Silver, 2001). According to the NPD FoodWorld: Chain Restaurant Eating Share Trends data, sales rose in...

Managing Human Resources at Coca Cola

external macro effects on an organisation in a business environment (Goett, 1999). His five forces model is designed to show how t...

Case Study on the United Kingdom's Post Office, the Royal Mail

consumer has to accept the prices and conditions set by the company. People do not have a choice of provider as there is only one....

A Federated Department Stores Analysis

least in part to aggressive implementation of strategy in addition to good planning (2003). The company prides itself on excellent...

Analysis of General Electric

been a big influence on the compnay, If we look at the peromance fo the company before the decline triggered by September 11th it ...

Industry Competitive Position of Upsher Smith Laboratories

such that people are living longer, and when combined with the demographic changes now underway, the result is expected to greatly...

Object Oriented Database Systems (OODB)

by no means efficient. Ahn and Kim (2002) write that the upper layers of an OO database management system "should be adapted to t...

Guess? Inc. New Marketing Strategy Development

The appeal may have many followers in categories C1 as well as more affluent classes of B and A, as younger individuals may be in ...

A Comparison of IKEA and Furniture Brand International

homes, for a very low price. Yet, there is always the high end market in any industry. Wealthy people continue to buy select items...

Keebler Cookies Marketing

seek to alter items not part of their primary product line, in an effort to ensure that they do not lose sales for reasons such as...

Hospital Neonatal Intensive Care Unit and the Inclusion of a Child Life Therapist

adding a child life therapist for a neonatal intensive care unit (ICU). This person would be a trained therapist, with the sole pu...