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Essays 511 - 540

Keebler Cookies Marketing

seek to alter items not part of their primary product line, in an effort to ensure that they do not lose sales for reasons such as...

Hospital Neonatal Intensive Care Unit and the Inclusion of a Child Life Therapist

adding a child life therapist for a neonatal intensive care unit (ICU). This person would be a trained therapist, with the sole pu...

Congress Motel and Brown's Overnite Trailer Park

cutting operating costs. Though technically this is a strength, they have chosen to end virtually all advertising outside of the ...

United Airlines' Value Chain

attention and of course operations is a leading factor in whether any organization achieves and retains success. Four other areas...

Analysis of Lego Company

with quality and construction. The name has a wide level of recognition and as such part of the marketing process. There are also ...

Marks and Spencer Case Study

and skills into a previously former internally focused company. Vandevelde had been the CEO of Promodes, a French food retailer th...

Merrill Lynch - SWOT Analysis

and too broad (Rynecki, 2004). He replaced the massive executive team with nine top executives, including women and minorities (Ry...

Blockbuster Video SWOT Analysis

last year. But the good news is, we havent been sitting idle" ("Blockbuster Q1 2006," 2006). It seems that Blockbuster is facing s...

Cooper Lighting

time as increasing sales. Different brands also allow for different t associations to appeal to divergent target markets. There is...

First Choice Holidays; IT Strategy and SWOT Analysis

worldwide sailing and eclipse.com, the direct sales only website with similar offerings to Firstchoice.co.uk. By 2002 60% of holid...

Christian Dior

the company was one of the first to develop and market a fashion house fragrance under the name Miss Dior and also opened internat...

IBM : SWOT And Five Forces Analyses

known, the company has always been a global player. Any product under the IBM name was accepted as a high quality product backed b...

SWOT Analysis of VF Corporation and Nautica Enterprises

companies and then analyze their strengths, weaknesses, opportunities and threats. Overview WHY THE ACQUISITION Perhaps un...

Student Submitted Case Study on the Jim Thompson Thai Silk Company

argued that there are only two forms of competitive advantage, that of cost advantage, where a company can produce goods at a much...

A Wal Mart Evaluation

have been petitions against Wal-Mart opening in certain regions due to the competition factor. Few small retail stores can compete...

Various Business Education and Business Topics

among other large operations, according to a recent University of Michigan survey" (Currie, 2000). Much of the dissatisfaction am...

An Identix Inc. SWOT Analysis

even though there may be weak performance the finical foundation are strong with 409 million in long term assets and no long term ...

An Analysis of Avon

and its effectiveness was declining during the late 1990s (at least in the United States) as consumers became more sophisticated. ...

Krispy Kreme's Strategy

sought to return to the original successful methods. Today, the company runs a distant second to leading competitor Dunkin Donuts...

Singapore's Trade Unions

2003). The basic framework for labor relations in Singapore is related to the Industrial Relations Act of 1960 and is something th...

Analyzing Swatch Watches' Success

sold over ten million of the "technologically advanced" and most importantly, stylish watches throughout the world between 1984 an...

Overview of UK's Shepherd Construction

are not necessarily cogs, but rather, are human resources that need investment and training (Shepherd Construction (b), 2003). As ...

Strategic Audit of Sears

on the Internet (Halligan, 2002). * This marriage also gives Lands End face-to-face consumer exposure wherein consumers can try on...

Mondavi Wine Marketing

specific brands while also reinforcing the Mondavi name with all types of retailers and their customers. The primary focus is on ...

The Impact of E-Commerce on the European Airlines Industry

paper documents, using computer and telecommunications networks" (Czuchry et al, 2001). In other words, the person picking up the ...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Analysis of Alaska Retailers Subway, Wal Mart and IHOP

existence of Indian gaming facilities. Pull tab games and bingo have been allowed in Alaska for years, but other games of chance ...

A 'Superdrug' Analysis

full service drugstores and so forth right in the twenty-four hour grocer. Superdrug plans to also expand so that the "one stop sh...

Rechargable Value Card Marketing Plan

who have credit cards may feel a little frightened about letting that information out on a website (even if the web site is secure...

SWOT Analysis of Best Buy

more than 550 stores in 48 states and Canada, with large concentrations in the Midwest, Texas, California and Florida (Hoovers Bus...