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Essays 961 - 990

An Overview of Wal-Mart

This 5 page paper gives an overview of Wal-Mart Corporation as it is today, as well as discussing plans for future expansion. The ...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

TV Station Manager Job

commercials featured models wearing bras over shirts. Things have changed drastically since those days. Station manager George Hul...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

Competitive Advantage of Outback Steakhouse

In fifteen pages this paper discusses the advantageous competitive position of Outback Steakhouse in a consideration that also inc...

New Directions for IBM

In twelve pages this paper evaluates IBM's status and positioning through a SWOT analysis and consideration of its future directio...

Canada's Rogers Communications and High Speed Internet Connections

service charges. * Transfer of data is extremely fast on not dependent on phone lines, leaving customers phones free for use. * Ca...

An Investigation of American Airlines

The company problems plaguing American Airlines are the subject of this paper consisting of twelve pages and includes a brief corp...

Packaged Products Company's Snack Food Division Business Analysis

In eight pages this company that specializes in the distribution and sale of packaged nuts is examined with a SWOT analysis with a...

New York Pizza Business Analysis

In a paper consisting fo five pages a locally owned and independent NY pizzeria is subjected to a business assessment by way of a ...

The Hanson PLC Break Up

By 1991, some of Hansons holdings included SCM, Kaiser Cement, Walter Kidde and Berec, the former manufacturer of Ever Ready Batte...

Biopure Corporation Company Position

In five pages Harvard School Case 9-598-150 marketing issues are considered in this company study that includes an evaluation via ...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

Sears' New Directions

In sixteen pages this paper examines the future course being charted by a Sears' retailer with past troubles and how they were sur...

Hershey's Sale of its Pasta Unit

In five pages this paper presents future forecasts and a SWOT analysis of the decision by Hershey to sell its pasta unit in order ...

Late 1990s' European Expansion of the Wal Mart Retail Chain

In eight pages this paper evaluates Wal Mart's corporate expansion into Europe via Porter's Five Forces Model and a SWOT analysis....

Midwestern Discount Meijer Inc. and Its Strategy

In five pages this paper examines the Midwestern discount store chain in a strategic consideration that features a SWOT analysis. ...

Advantix® and Marketing by Eastman Kodak

In sixteen pages this consumer imaging technology by Kodak is evaluated in terms of performance, PEST and SWOT analyses, and marke...

Harvard Business School Case Study 9 394 212 on Satellite Television Asia Region

the cost? The television market in Europe was more receptive to the idea but Asia was truly an unknown entity. Not only did STAR ...

Union Carbide and Dow Chemical Merger

In ten pages this paper presents an article and SWOT analysis of the August 1999 merger between Union Carbide and Dow Chemical. F...

Case Study Involving the Bronner, Slosberg Humphrey Firm

In five pages a Bronner Slosberg Humphrey student supplied case study is examined in terms of how expansion can take place without...

Business Plan for Coca-Cola

advertising budget regularly is more than $500 million (Chura, 2002), and competition for its business is more than only substanti...

A&W

with the use of tray boys (A&W, 2006). In 1922 Roy Allen took on a partner; Frank Wright, it was using the initial of their surn...

Verizon

The main competition is from AT&T, which are also a large compnay with a high level of business as well as residential consumers. ...

Cooper Lighting

time as increasing sales. Different brands also allow for different t associations to appeal to divergent target markets. There is...

Project Managers

perspective to others on the project team as well. One of the first considerations in any decision-making process should be, "How...

A Career In Marketing

Competition levels are very high, and with many new graduates and the need to cut costs many firms have reduced on their graduate ...

Christian Dior

the company was one of the first to develop and market a fashion house fragrance under the name Miss Dior and also opened internat...

3M Case Study

and the increasing economic pressures meant a series of reorganisation were needed to bring costs back under control. The strategy...

Congress Motel and Brown's Overnite Trailer Park

cutting operating costs. Though technically this is a strength, they have chosen to end virtually all advertising outside of the ...