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Essays 241 - 270

Assessment of Burberry

his failed attempt to scale Mount Everest (Burberry, 2011). The robust image of the brand was further enhanced with the firm recei...

Environment Analysis of Largest Retail Store

Both internal and external analyses are reported in this essay. Common tools like PESTLE, SWOT, and Porter's analysis are used to ...

Procter & Gamble's Chief Executive Officer

Robert (Bob) McDonald has been chief executive officer, president, and chairman of the board since 2009. He will retire effective ...

Largest Home Improvement Store

This essay offers a competitive analysis of the largest home improvement store in the world and the second largest in the U.S. Hom...

HP, IBM, Kodak, McDonald's Errors

This paper reports changes made at these four large corporations. The change processes are compared to Kotter's eight stage proces...

McDonald's and Its Marketing Tactics

chain Burger King would introduce the Big King (Branch & Gunn, 1997). The Big King was a hit and did much better than the Arch Del...

The Development of a Marketing Stratagem for McDonald's

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

McDonald's in Moscow: Global Capitalism and the Homogenization of Culture

once wrote that a "McDonalds in Moscow and Coke in China will do more to create a global culture than military colonization could ...

Training Program For McDonald's Franchisees

to the corporate values. Service to customers will be given quickly and respectfully. This inherently means the owners, managers a...

McDonald's and Obesity; A Case Study

eating. This will help empower them to make decisions regarding their own diet. It will also placed pressure on the companies to c...

The Marketing of McDonald's

be examined by using a 4 Ps The first piece that of product. The company has maintained many of its core products including the b...

Southwest Airlines, McDonald's and Risk Management

In eight pages this paper examines risk management strategies for these two very different businesses. Eight sources are cited in...

McDonald's Restaurants and the Unity Temple of Frank Lloyd Wright

of ancient temples and, in fact, this is why he had the building called a Temple instead of a church (Hurder, 1997). This is the f...

Fast Food Wars Between Burger Giants McDonald's and Burger King

In two pages this paper examines the competition of these fast food giants. Eight sources are cited in the bibliography....

McDonald's Hamburgers Are Better Than Burger King's Hamburgers

The hamburgers of these two fast food giants are contrasted and compared in a persuasive essay consisting of five pages. Four sou...

Wendy's, McDonald's and Fast Food Marketing

their doctors are telling them to make that change now, before it is too late. The fast food industry is changing. It...

SWOT Analysis of BMW

at the same time different plants have been established to gain economies from different areas, such as seen with the plant in Sou...

Porter's Five Forces and SWOT Analysis of Wal Mart

as a distribution channel, but in terms of management, such as radio frequency identification (RFID), a technology Wal-Mart is now...

SWOT Analysis of YUM! Brand Restaurants

chicken salad, no problem. They simply hop in the car, and go down to the local YUM! multi-branded unit (with KFC, Pizza Hut and T...

Antitrust Case Against Microsoft and a SWOT Analysis

In six pages this paper presents a SWOT analysis of Microsoft in terms of current and future company position and the impact of th...

SWOT Analysis and BMW

In nine pages BMW is examined through SWOT analysis and includes failed Rover regeneration attempt. Seven sources are listed in t...

SWOT Analysis of DaimlerChrysler

In nine pages a SWOT analysis is applied to this recent company merger. Eight sources are listed in the bibliography....

SWOT and Financial Analysis of Reebok

In five pages this paper presents SWOT and financial analyses of the Reebok Corporation. Eight sources are cited in the bibliogra...

SWOT Analysis of Gateway

In five pages Gateway Computers is subjected to a SWOT analysis of the company's strategy, positioning, finances, and conditions o...

A SWOT Analysis of the American Express Company

In five pages this paper explores where American Express retains its competitive advantage through internal and external factors a...

SWOT Analysis of IBM

In five pages this paper examines IBM's financial and competitive advantage industry position with a SWOT analysis. Nine sources ...

SWOT Analysis Measurement of Amazon.com's Current Position

In five pages SWOT analysis is applied to determine the current position of the world's leading seller of books online. There are...

SWOT Analysis of Steamboat Ski and Resort Corporation

In eight pages a SWOT analysis of a Harvard Business School case study on Steamboat Ski and Resort examines the company's strateg...

Soccer Camp Marketing SWOT Analysis Sample

In five pages this paper discusses marketing a community soccer camp with a SWOT analysis of strengths, weaknesses, opportunities,...

SWOT Analysis of Philip Morris Tobacco Company

In seven pages the Philip Morris Company is subjected to a SWOT analysis and the many lawsuits filed against it in recent years ar...