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Girls and Women Targeted by Tobacco Company Advertising

Unethical advertising campaigns by big tobacco companies, however, have been implicated as being designed to lure younger and youn...

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

New York Target Marketing of Houston, Texas

In five pages this paper examines the creation of a marketing plan aimed at targeting a New York market regarding Houston, Texas v...

Traditional to Customer Targeted Marketing Movement

2004). However, many companies are finding that the traditional marketing mix just doesnt work any more, partly because co...

The Use of the Gap Model in the Australian Travel Industry

expects (Anderson, 1973). Therefore this is a model that is suitable to be used in any industry where there are there are human se...

Wal Mart and the Possible Target Acquisition of Walgreen's

and looks like it is gong to fall again, the company may need to wait and then offer a small premium on the share price. This giv...

Website Target Markets

In five pages this paper examines how ecommerce websites develop target markets. Three sources are cited in the bibliography....

EDS Acquisition Target MphasiS BFL

Companies Measure Rank among Indian Companies Operating Profit 159 Net Profit 96 Assets 207 Net Worth 106 Market Capitalization 1...

Target and Radio Frequency Identification Tags

that has enabled organizations such as Target to save on operating costs by being able to operate more efficiently, the bar code s...

Global Competition and Targeted Industrial Development by the U.S.

fraction of what has long been the norm may be given more credence if it were not for the fact that industry targeting requires a ...

Plastic Surgery, Footbinding, and Violence Targeting Women

broken properly (Ping, 2002, p. 3). The practice existed in China for over 1,000 years, and spread from the imperial dynasty to ...

At Risk Program Design Targeting Juvenile Delinquency

an individual level rather than a collective level. Not only will children be dealt with one on one they will be dealt with by ca...

Advertising Targeting Children

Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...

Banking Industry and Young Professionals as a Target Market

what risks would he be bringing to the bank? If he does go with risky clients, how might the risk be managed? To some extent, the ...

Target Aggregate Assessment

incidence of heart disease are short statements commenting on the items weight of relative increased risk. It has been long recog...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Ben S. Bernanke and Frederic S. Mishkin's 'Inflation Targeting'

In five pages this article is summarized and critically evaluated. There are no other sources listed....

Mass Media and Target Specific Marketing

demographic statistics. Establishing this stereotypical reader is as critical to the magazines overall appeal as it is to its adv...

Financial Products and Market Targeting

. . . and not necessarily in that order. Shopping and consumption have become tied up with far more factors than need, utility, o...

Specific Population Targeting Proposal for Marketing Research

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...

Programs Targeting Juvenile Crime

gets into trouble in the future, however, they are subject to sentencing as an adult (Montagne, 2000). There are certain ...

Targets and Goals

the greens, and ensure that these licenses will be granted. Parallel to this visits to other golf courses should also take...

Target, Sears, and Wal Mart Macroeconomic Forecasts

company expects a decline in sales for the current quarter. Lehman Brothers takes a much more in-depth look into Wal-Marts prospe...

Marketing Plan For Target Inc.

customer to make repeat purchases from the company rather than going to competitors. Aspects such as holding the right stock and h...

Target and Activity Based Costing and Balanced Scorecard

Renaissance Solutions Inc, who aided them to publish a book on the subject in return for the intellectual rights (Parrish, 1998). ...

Investment Target Selection

company, but it is likely that IBM will be able to attain growth at lease equal to that of last year Figure 1 provides a view of ...

Acquisition Target Selection

The fact that each company is assessed on a 5-year projection simplifies the analysis. Had they been based on 5- and 7-year proje...

Traditional to Customer Targeting Marketing Strategy

is not greatly adversely affected by the downtime of line configuration changes. Gomes, et al. (2003) investigate a company...

Determining Statistical Tests

Different types of tests may be used for differing purposes and with different types of data. This paper looks at how univariate ...