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Essays 781 - 810

Projecting Required Working Capital

the sales and profits. However, it is also likely that the firm will need to be able to support an increase in the working capital...

Problems and Similar Cases for the Best Snack Case

separately so that there is the ability for each to be managed in the way most suited to the markets that it will service, for exa...

MANAGEMENT AND EFFECTIVE TEAM MANAGEMENT

be discussed is effective team management. Why is effective team management so important? To answer this question, lets exa...

AN ANALYSIS OF GLEGG WATER COMPANY

Though the E-Cell was gaining some acceptance in the pharmaceutical market, company leader Robert Glegg wanted to see sales hittin...

A Cost Analysis of Bridgeton

change a die, after the changes it took only 90 minutes, a significant improvement and meant that the firm went from being one of ...

The Problems at Segway

the public were just not ready for such a different product (Kher 48). However, there are many revolutionary products introduced t...

Marketing Plan For A Robotic Vacuum Cleaner

This is a product which will appeal to a broad range of users, including those who do not like vacuuming or sweeping,...

The Influence of Interest Rates on Big Drive Auto

price will increase demand and revenue there may be some benefit to cutting prices fr Big Drive Auto. 2. Identify how interest ra...

Scope Mouthwash; Marketing Case Study

$4 million in marketing including trial samples, coupons and other promotional activities, over a 3 three month period between 199...

Toyota in 2009

is far better than US rivals General Motors or Ford. The firm has been able show a profit over the last few years, there was even ...

Organizational Buyer Market Segmentation

In a paper of five pages, the writer looks at segmentation of the organizational buyer market. Obstacles facing vendor sales are e...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Wal-Mart's use of Warehouses

Wal-Mart sells physical goods, but also provides services to complement the sales. The first part of the paper looks at the way W...

Reversing Beijing's Downward Tourism Trend

The writer presents presentation slides, writer as if from a PR agency, with a sales pitch to the Beijing Municipal Commission of...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Making Better Decision than Joe Schmoe

Joe Schmoe was a marketing manager for Clipboard Tablet Co. His decisions for three hand held computer ranges between 2012 and 10...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

Balancing Knowledge Management and Human Resource Management

In eighteen pages this paper discusses how to maintain that precarious management balance without sacrificing one for the other. ...

Individual College Athlete Marketing

In five pages this paper examines the definition of amateur status by the NCAA in a consideration of how individual college are ma...

Legalization of Marijuana for Medical Purposes

In six pages this paper supports the legalization of marijuana sale by prescription in the U.S. for serious medical conditions wit...

Overview of the US Ice Cream Market

In fourteen pages the US ice cream market is examined in an analysis of statistics, sales, segmentation, market influences and bar...

Challenges for Online Merchants

E-commerce has grown exponentially over the last several years but many consumers are still fearful of using this mode of shopping...

Marketing Change to Online

This study focused on the role sales supervisors play in getting salespeople to implement a strategic change. The desired change w...

Violent Video Games: Who Takes Responsibility

This 4 page paper gives an answer to the question of who is responsible for violent video games. This paper includes the Supreme C...

A Regression Analysis Example

industry, with the share price for Ford and then the US retail sales for new car dealers (in millions). We will use this second se...

Disability and Recruitment Discrimination and Canadian Employment Law

"bonafide occupation requirement" (BFOR). When we look at the requirement of an employer to accommodate we need to consider both ...

A Firearms' Trafficking Overview

guns7 . Also, in Canada, gun smuggling has increased a great deal along with the gun-related crime rate8 . The number of armed rob...

Case Study of a CIF Contract

jurisdictions (White and Bradgate, 1993). In general terms there are two main contract, fob and cif. In both of these types of...

Coca Cola Out of the Slump

Smith, 2001). The finished beverages that bear the brand name of Coca-Cola are sold in more than 200 countries and, in fact, in th...