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Essays 61 - 90

B2B and B2C Electronic Commerce

In six pages business to commerce and business to business types of electronic commerce are discussed with sales data and manageme...

Case Study of Nucor Steel

In nine pages the steel industry is considered in this overview of Nucor's strategies, human capital, and success through maximizi...

Exam Preparation

studying for the examination. At the same time, the student may demonstrate a greater awareness of the information they have alre...

The Need for a New Management Information System

This 8 page paper looks at a fictitious retail company and a single process which needs improvement. The example is a retail store...

Assessment and Strategy Recommendation for Lululemon Athletica

Lululemon Athletica has to make a strategic decision concerning the way that they will increase sales. The writer presents a situa...

Boeing's Marketing Audit

needs to capitalize on its first-mover advantage with the 787, gaining commitments - and deposits - on as many units as possible b...

Nordstrom And Anita's Apparel - Case Study

with no questions asked. This provides a cushion for employees in terms of making sales to customers who are on the fence. What ...

Avril Hotel Pricing Strategy Case Study

(this means the percentage change in the number bought if these are from historical figures), which is then divided by the bottom ...

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

The Mini Cooper Division at BMW and Its Success

effective (Lucia and Lepsinger, 1999). Looking at the mini there is a very distinct design with stylish lines, but the design m...

Exploring Franchising at Starbucks

global coffee market continues to expand. Though Starbucks sector of the US market (i.e., the specialty sector) accounts for only...

1987 Marketing Case of the Vancouver Public Aquarium

request for restricted hours for school groups. Alternative Solutions The VPA in 1986 offered the availability of six school tour...

Artemis Images Formation and Demise

appears to be one that never had a chance of working. Chris and George believed that fully 10 percent of the US population eventu...

Overview of Strategic Alliances

Industries was also created in this manner as no single partner in the alliance could afford to undertake the research and develop...

In the UK Are Ethnic Chinese Businesses Successful?

development of Chinese businesses in the UK have been at a higher level of integration than other ethnic minority businesses. Othe...

A Comparative Analysis of American Airlines, United, Delta and Southwest Airlines Strategies

The reference librarian can be of assistance in this regard if the student is unfamiliar with how to locate material in their scho...

The Use of a Cost-Benefit Analysis in the Health Care Industry

defined as the indicator of positive or negative cost effectiveness (Russell et al, 1996). The problems that stem from this proc...

Case Study on the Hall, Dickler, et al LLP Law Firm

and See Also Areas of Practice, 2001). Today, Hall Dickler partners and legal associates represent an impressive array of c...

Overview of the Fast Food Industry

In fifteen pages the fast food industry is considered in an overview that includes history that commences with the 1916 opening of...

Auctions and the Internet

million worth of merchandise on the average each day; Yahoo! Auction which moves about $500,000 and Amazon.com auction, which move...

MSS Types and Goals

In seven pages Management Support Systems are defined and examined in terms of types, what factors ensure its success, and how obj...

Global Expansion of Outback Steakhouse

In five pages this paper discusses the various factors that pertain to global expansion of Outback Steakhouse in a consideration o...

Production and Music of Broadway's Les Miserables

In six pages this paper discusses the long running Broadway musical in a consideration of its production, music, and other contrib...

Elements of Short Stories

Short story success is based on a variety of factors, and this paper examines those elements. For example, the use of surprise an...

Presidential Success Indicators

In five pages this paper discusses what predictors may evaluate a new President's success in a consideration of structure, statesm...

Couples Married for More Than Two Decades

joyous experiences as well. Their relationships have become stronger over the years. They are the couples one sees holding hands...

Global Project Management

In eight pages this report examines international project management factors including problems, advantages, disadvantages, and pr...

Mexico and Success of Direct Marketing Campaigns

In five pages marketing and theatrical production are examined within the context of Mexico's direct marketing campaigns and the f...

Hypothetical Interview of Theodore Roosevelt and Booker T. Washington

In an interview consisting of ten pages set in 1901 the questions of these esteemed men include America's future outlook, the role...

Electronic and Physical Best Buy Stores

of the screen are separated, apparently according to what the retailer wants to promote. Both settings allow the shopper to...