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Essays 451 - 480

Cocoa's Sustainability

was prohibitively expensive because of high import tariffs on cocoa beans, and only the truly wealthy could afford to buy it. Joh...

Issues For Salespersons - Persuasion, Manipulation, Ethics

the person to do what is right for themselves (Sager, 2009). With persuasion, the decision is clearly left to the consumer and the...

Great Eastern Case Study

be in the region of 3.5 to 4, meaning that for each $1 of physical assets owned by the company the share price may be in the regio...

Dippin' Dots Ice Cream

not his forte. His thought of selling the company is a good one. It would allow him to turn attention to other creative challeng...

Project Scope and Deliverables

the product the presentation will deal with the way the product can be presented to the buyers, helping identify tactics which wil...

Internet Marketing Options for a New SME

that preclude or place restrictions ion the way that this should take place. They are voluntary cases but breaching them can have ...

The Need for a New Management Information System

This 8 page paper looks at a fictitious retail company and a single process which needs improvement. The example is a retail store...

Tera Tech Case Study

pricing strategies were not sufficient to regain sales, their product was near the end of its lifecycle. In the end the company ha...

Online and Print Marketing at Starbucks

the second type of need is that of psychogenic, these are needs that arise from some type of tension, such as the need for recogni...

Benchmarking Paper

and they were publicly welcomes into the company and they retained the same level of benefits, in some cases where the benefits we...

HR Strategy for Interclean

the management. When management overhears these concerns there is an entrenchment of the separation between management and employe...

IBM Proposal for a Knowledge Management Program

nineteenth century, and develops through the twentieth century, always based in the development of new technologies. IBM have been...

Revenue Recognition at Carlton; A Case Study

system that has not been sent out and the purchase is under a bill and hold arrangement. The company have paid $175,000 against a ...

The Fair Tax

used by the wealthy to shield themselves from paying a fair share of the national tax burden. The fair tax would,...

Classic Airlines; The Problem

There is an opportunity to review the way in which the firms looks after its customers and provides service, this includes the cal...

Does an Economic Crisis Hurt the Entertainment and Sports Industries?

it seemed, the United States was plunged into the worst economic crisis since the Great Depression. For the entertainment and spo...

Crestfield Furniture

has an employed sales force that do not work for anyone else, instead they get a salary and then a small commission on the sales. ...

Where did Starbucks Go Wrong?

recent press release he stated that he had a vision 25 years ago, that "that a store can offer a welcoming experience for customer...

Microsoft Financial Performance

However, revenues do not necessarily lead to profits. Unless a firm is making profits it is unlikely to survive in the long term. ...

Management Models of Baumol, Marris and Williamson

Williamson developed an agency model, the basis of the model was economic theory, markets were seen as medium where efficient exch...

PROMOTIONAL THOUGHTS FROM A KNOWTHIS.COM TUTORIAL

itself (Knowthis.com, 2008). The tutorial then moves toward more specifics, focusing on advertising and sales. The advertising sec...

Global Logistics Network and Competitive Advantage

in the use of the Internet and on-line services by the average American worker. What the typical business network system has done...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

Analysis of a Newsweek November 27, 2000 Print Advertisement

and choose to visit a marketing consultant, you may be sure that for "x" amount of dollars, he/she will find a way to sell it for ...

Predicting Company Profits Economic Model Development

In six pages predicting a company's profits through a regression model development that cross references assets and sales is discu...

An Analysis of Coffee's Popularity

In a paper consisting of 5 pages the methods of advertising campaigns and marketing strategies and their impact upon public's perc...

Uniform Code Value, European Law, Contract Law, and the 'Battle of the Forms'

In 28 pages the impact of globalization on twenty first century European contract law is assessed in a paper trail that covers amo...

Oveview of Global Distribution Systems

In five pages GDS is examined in terms of Internet distribution and international instruments of sales and marketing in a consider...

Overview of the Rent to Rent and Rent to Own Furniture Industry

In five pages this paper focuses on the rent to rent and rent to own furniture industry in a consideration of channel distribution...

Individual College Athlete Marketing

In five pages this paper examines the definition of amateur status by the NCAA in a consideration of how individual college are ma...