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Essays 541 - 570

Organizational Buyer Market Segmentation

In a paper of five pages, the writer looks at segmentation of the organizational buyer market. Obstacles facing vendor sales are e...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Wal-Mart's use of Warehouses

Wal-Mart sells physical goods, but also provides services to complement the sales. The first part of the paper looks at the way W...

Explanation of Terms Used on Financial Management

The writer p[resents a memo style paper in which five different terms used frequently in financial management are explained. The ...

Making Better Decision than Joe Schmoe

Joe Schmoe was a marketing manager for Clipboard Tablet Co. His decisions for three hand held computer ranges between 2012 and 10...

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

Supply Chain Management at Apple

supply chain as a crucial part of operations, and will invest in order to protect the requirements of the firm, where possible the...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Strategic Recommendations for PPQ

significant growth potential, international patterns indicates the markets with the greatest potential are the developing markets,...

Concepts Linked to Service Delivery

of pure tangible goods; these are companies offering goods such as soap powder, so the service concept may be considered as applyi...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Performance of Herman Miller

year-on-year basis, this was also important in terms of new orders, which also increased by 14.7%. The overall performance of th...

Strategies Suggestions for Samsung

may be responsive to image, they may not be willing to pay a premium for the value association. For example, in the UK the budget ...

Analysis of Motorcycle Company

maintains a Made in America" practice (TDi Media, 2010). Its brand separates them from other motorcycle companies. It is an experi...

Cost Price Value Case

14.50 Total var costs...

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

Preparing Getwell’s Budget

The writer uses data provided by the student concerning the operations of investment plans by a company to prepare a budget, calcu...

Assessment and Strategy Recommendation for Lululemon Athletica

Lululemon Athletica has to make a strategic decision concerning the way that they will increase sales. The writer presents a situa...

Prada’s Market

leadership has been able to adapt and change to meet the needs of the market is changing, and create success. Once again...

McDonalds and the Use of Activity Based Costing

(Cardos and Pete, 2010). The firm sells may different types of product, including chicken nuggets (known as McNuggets); this is ...

Starbucks Problems

Ethos for $7.7 million in 2005 which supports funding of safe drinking water projects run by non profit making organizations. Thes...

Problems at Tru-Fit

so it may be argued that there is not a specific motivation to increase the division prices, but with profit targets themselves th...

Economics Questions on Price, Supply and Demand and Elasticity

axis and price on the Y axis (Nellis and Parker, 2006). The demand line moves in the opposite direction; a downward slope, this sh...

The Problems of the Tickets for the World Cup

epitomised with optimal pricing. In a perfect model of optimal pricing, also know as perfect price discrimination the company will...

Case Study in Small Business Managerial Accounting

In fourteen pages this report examines a case study in managerial accounting involving starting up a small electronics business wi...

Acquisition of ISO is a Smart Global Market Strategy

last decade in turn gave rise to a social, psychological and economic revolution, one that changed the concept of commerce forever...

The Differentiation of Emirates Airlines

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

Proposal for an eCommerce Site Selling Artwork

system. When determining the database there are a number of options, these include, but are not limited to, Oracle and PHP. Howe...