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Essays 361 - 390

B2B and B2C Electronic Commerce

In six pages business to commerce and business to business types of electronic commerce are discussed with sales data and manageme...

Personal Selling and the Impersonal Sales Evolution

In nine pages this paper assesses the continued value of personal selling in an era where the impersonal sales on the Internet gro...

Sales Promotions and PR

In eight pages this paper discusses the sales promotions shifts to public relations. Twenty one sources are cited in the bibliogr...

Russia Sales and IBM

In six pages this paper answers questions having to do with IBM's sale of a super computer and 16 computer work stations to a nucl...

Overview of the US Ice Cream Market

In fourteen pages the US ice cream market is examined in an analysis of statistics, sales, segmentation, market influences and bar...

Individual College Athlete Marketing

In five pages this paper examines the definition of amateur status by the NCAA in a consideration of how individual college are ma...

Legalization of Marijuana for Medical Purposes

In six pages this paper supports the legalization of marijuana sale by prescription in the U.S. for serious medical conditions wit...

Overview of the Rent to Rent and Rent to Own Furniture Industry

In five pages this paper focuses on the rent to rent and rent to own furniture industry in a consideration of channel distribution...

Overview of Effective Sales Presentations

In thirty pages this paper considers sales presentations and whether or not developing interpersonal relationships can assist or d...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

Burt's Bees

favorable financial terms, end users interests lay in the product. Being close to the end user provided valuable product and cust...

Scope Mouthwash; Marketing Case Study

$4 million in marketing including trial samples, coupons and other promotional activities, over a 3 three month period between 199...

Conveyance of Land, Contracts, and Questions on Property Law

time. This certificate will contain all the relevant information concerning the title that is being registered. However, the certi...

UK's Reiss Clothing Company Marketing Case Study

strategy of using the same products and the same market and just increasing sales to that market. This may be a hard strategy. Pro...

America's Waste Management Services

Figure 1 shows the position in 2001. Figure 1 US Waste Management Industry in 2001 (Repa, 2001) Sector Number of Organizations A...

Strategic Communications at Starbucks

Starbucks mission statement is concise yet provides a "plumb line" against which to measure decisions. The statement reads, Estab...

Marketing at Dell Computer Corporation

the United States market (Dell, 2001). Compaq Computer Corporation still has the largest market share of servers in the world. D...

Five Hundred Years of Ship Development from 1250 to 1750

In five pages this paper examines how ship stern rudders, lateen sales, caravels, cogs, galleons, and carracks were developed duri...

United Kingdom's Property Market from 1995 to 2006

In 2002 The Economist predicts that the property market would fall, the same prediction has been made by the Economist every years...

Service Added Based Differentiation Marketing Simulation III

Deming (1986) was adamant that the customer should occupy the final station on the assembly line, the position traditionally reser...

Declining Football Club Ticket Sales

of the club the management need to identify the variables that will help to support and increase ticket sales. The main purpose of...

Case Study of Donaldson, Lufkin and Jenrette

that the company will be able to raise financing of its own. From the Equitable standpoint this may mean that they will be bette...

Student Posed Questions on Statistical Analysis

an hypothesis. If the sales are the same in all locations they should all have the same average. If we take the average daily sale...

English Law and a Tenant's Case

a licence (Wilkinson, 2001). The Rents Act give protection only in respect of rent control and tenure only to tenants. Where ther...

Electronic Commerce and Technology

in Manufacturing One of the worst reasons to continue with any approach to accomplishing a task in todays technology-orient...

Dixon's Group and Marketing Methodology

correlational, quasi-experimental and experimental (Curwin and Slater, 2001). Qualitative research is narrower and more co...

Case Study of Enerstasis

the internal supply chain. However this can also be a symptom as the behaviour pattern of Li Jinsongs manager Karim is also one of...

Pricing and Channel Development

a profitability of 5.35 percent, exceeding targets on both measures. Concepts This simulation demonstrates the critical poi...

Research Proposal on Football Attendance Influences

average attendance at a football match was 15,885. This indicates a high level of attendance across the country during the season....

Potential Solutions for a Troubled Property Company

Differentiation 1. Change the differentiation to appeal to a mass market. 2. Increase the attention paid to the differentiation o...