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Essays 181 - 210

Improving the Operational Aspects of AXA

The writer looks at the way AXA operated and identifies the after sales service area as having room for improvement and then sugge...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

BT GROUP, SALES PROCESS AND ENVIRONMENT

Discusses BT Group plc (British Telecommunications), its history and how it is using sales process to develop and retain a competi...

Assessing a Breach of Contract Case from the Jury Perspective

bank? This means assessing whether nor not the bank were intending to create a contract. The bank are claiming that this was not t...

Organizational Issues for a Financial Services Firm

limited to car, property, life2 and commercial insurance policies. The firm acts as an intermediary, with packaged insurance pro...

The Remuneration Packages of Sales Representatives in Two Companies

Two companies which employee outside sales representatives identified, the remuneration packages are outlined and compared and dis...

Hyundai and The Macro Environment

the company was founded in 1968, this was a Cortina, a model that had been developed by Ford and was manufactured under an agreeme...

Potential Strategy for Samsung

In a competitive environment a firm has to be able to adapt and adjust, understanding the environment within which it is operating...

Forecasting Stock Needs using Statistics

the same general trend will be seen, this is usually performed using the ordinary least squares (OLS) method (McCullagh and Nelder...

A New Strategy for Toyota

in Europe the firm has slopped further behind, and as such Toyota have a strong leadership position in number units sold. The fir...

Certainty and Uncertainty in English Contract Law for the Sale of Goods

of case law as well as statutes may indicate potential outcomes, but without laws that cover all scenarios and a legal approach wh...

English Law and the Creation of Certainty in the Trading Relationship

to be excluded by terms in contracts, such as the potential to expressly exclude the Contracts (Rights of Third Parties) Act 1999,...

Fantasy Imagery in Marketing

over the female, with then romanticised image supported by the softer focus and warm colour, associating the myth and the emotions...

Economic Explanations for Specific Scenarios

need to be compared, with the future cash flows discounted in order to account for inflation. As time goes by it is unlikely that...

Cocoa Commodity Chain

number of very small producers. The majority of producers are smallholder farmers, who undertaking operations with their immediate...

An Internet strategy for Kudler Fine Foods

taking advantage of opportunities that are within their environment, which will complement the existing strategies. The paper exam...

Advertising and Sales Promotions

of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor" (Kotler, 2003; 590). Advertising ...

Consieration of Eastman Kodak

the level at which direct costs account take up revenue. The current gross profit margin is 39.4% (Morning Star, 2003), this compa...

Analysis of the Internet's Past, Present, and Future

was no such thing as an Internet. In fact, the term "Internet" wasnt widely used until 1982 (PBS Online, 1997). The term itself, ...

Swatch New Marketing Strategy Development

the Phil Collins special edition and the James Bond special addition will attract fans of these to areas in addition to the usual ...

Essays on Computer Management

in it (especially on the Internet). The problem is, however, that "privacy" is one of those concepts that is difficult to ...

A Business Ethics Case Study

going through a predecessors files, he discovers a secret internal report about the companys new drug Colstop. This drug, introduc...

Using Elasticity to Set a Price

of a product then the demand will increase (Nellis and Parker, 2006). This is the pattern for most goods, but not all, as some goo...

Planning an Expansion

in order to maintain the first mover advantage, and keep ahead of many other companies who will reverse engineer the products once...

Communication Case Study

methods of the communicating failing; this may be a breakdown with the sender, a breakdown with the method or a recipient breakdow...

Suggestions for Wal-Mart

through to more human relations school processes, metrics that may be used to measure this may include scores in employee satisfac...

The Economic Perspective on Toyota's 2010 Vehicle Recalls

less enthusiastic about purchasing a Toyota. In any industry the way in which the demand emerges is subject to a large number of f...

Asian Market and the Entrance of Mary Kay Cosmetics

had less to spend on cosmetics; potential customers in Japan had more than anyone. Chinas growth was uneven but dramatic, bringin...

EU and UK Law Applied to Case Study Involving Faulty Goods' Sale and Pregnancy Discrimination

In a paper consisting of twelve pages and three parts EU and UK law applications are examined in terms of territorial arrangements...