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Essays 301 - 330

Diet Coke Marketing Plan

In six pages this paper examines Coca Cola in a consideration of a hypothetical problem involving Diet Coke with a recapturing mar...

It's Popcorn Time Marketing Plan and Recommendations

several years old and still seeking the niche from which it can attain and then retain competitive advantage relative to its compe...

Setting up a Kuwait Plastics Factory Business Plan

In eleven pellets a proposed Kuwait company for plastic pellets' manufacturing is considered in a business plan that includes conc...

Simply Fit Marketing Mix

Price. The product is seen as being the most critical of all the Ps of the marketing mix. If the product is of poor quality or...

Quicktrip Donuts Marketing

Because of this, Krispy Kreme stores and outlets attract customers in droves. There is probably little surprise as to why Quiktri...

Primary Research Tools

given. This can also be used for statistical analysis as the answers can be coded after the event, however with fewer results ther...

PhysicianOffice Software Business Plan

health care industry continues to writhe through its evolution away from the structure in which it has operated for more than a ha...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

'Eyes R Us' Web Page Development

In twelve pages this report considers how a company known as 'Eyes R Us' can develop a website that is both an effective as well a...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

Marketing a New Course

long time that it is not a product that sells, but a perception. The consumer does not buy the goods, but the benefits the goods b...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Dell; Pre 1999 Problem

annual reports for 1997, 1998 and 1999 it is stated that the company is not satisfied with the level of sales and wants to increas...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

The Marketing of New Zealand

campaign has been focused, even during the global recession when international tourism tends to stagnate or decline. For example, ...

A New Low Cost Airline

is useful in terms of the models, but it does not provide up to date information regarding the demands and patterns of demand as w...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Tasty Foods Risk Assessment

Salvage value can be reduced to $71,517 and still avoid a negative expected NPV. Salvage Value Exp NPV Present Value New NPV 71,51...

Sample Research Project on Gillette Company

their own marketing with these influences in mind. 1.3 Objectives There is little doubt that Gillette has been a leading company...

Alma Products and How to Find the Right Price

for Alma, this meant that it would need to sell all items produced in the first lot of 10,000 charcoal starter products. Though t...

Marketing Strategies For a Fictitious New Product

This paper analyzes the marketing strategy for a fictitious office supply item called KwikKlip. This nine page paper has six sourc...

Video Store Start Up Business Plan

In ten pages a proposed video store in a small town in Ohio is examined through a business plan that includes objectives, mission ...

Aphrodisiac Properties of Caribou Antler Products

"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

Marketing Defined

100th package of Microsoft Word(r) certainly was not the $500 it sold for at retail in the early 1980s, but rather reflected the i...

Kirham Instruments Product Development

that is put into practice the greater the impact it will have (Mintzberg et al, 1998). In the face of rapid change and...

New Product Market for a Body Board in Australia

to a peak in 1999 and still growing, today it is still growing (Office for Recreation and Sport, 2004). This indicates a large mar...

Homeless Adolescents and Resiliency Correlations Part Two

to this arguments regarding the overall scope of the problem of homelessness month youth populations, suggesting that more than 1....