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Essays 871 - 900

A Quantitative Research Report Analysis

Smith, et al. (2002) do not highlight a specific problem statement, but rather present a research question used to establish a fra...

Philip Morris' Marketing of Marlboro Cigarettes

to car companies. Marketing Activities The images of the Marlboro man were for so long the focus of the campaigns, with the i...

Singapore Advertising

of services available. Peoples lives are busier; marketers become increasingly creative in gaining consumers attention to their a...

Critique of Llewelyn and Hume Article on How Patients Perceive Therapy

style to be clear and unbiased. These were then categories by qualified psychologies into one of three groups, behavioural therapy...

Products, Marketing, and Dell Computer Corporation

the United States market (Dell, 2001). Compaq Computer Corporation still has the largest market share of servers in the world. D...

Harvard Business School Case Study on the Rohm and Haas Chemical Company

One main product introduced by Rohm and Haas was known as the biocide Kathon886 MW (K886), a liquid that was a primary maintenance...

Environmental Issues and the Coca Cola Company

conducting assessments of our environmental performance and taking action toward continuous improvement in all that we do (Anonymo...

Overview of the Gucci Group

today. It is also necessary to understand the people behind the company. 2.1 Guccio Gucci and the Founding of Gucci Guccio Gucci...

Review of an Article on Nursing Home Residents and Hospitalization

field of nursing and in particular for nursing home facilities. Valid data could put pressure on nursing homes to hire an adequate...

Moving from Quality to Fashionable Products: Canadian Goose

This 3 page paper gives an overview of the company Canadian Goose. This paper includes a discussion of how the company has changed...

Merging Strategy with the Entrepreneurial Mindset

This paper discusses what entrepreneurial thinking and strategic planning are. Are these two approaches to far apart to work toget...

Influences in the Chinese Market

China offers potential for exporters of many products, This paper assesses the potential for wine to be exported to china by looki...

A Plan for Ultimate Software

The writer proposes a growth strategy for Ultimate Software based on an analysis provided by the student. The strategy includes p...

Assessment of Financial Options for Echo Co.

The writer looks at a case provided by the student. Echo Co. has three different financial proposals to consider, each of the opti...

Sampling Procedures

This essay discusses several topics that relate to research. The first explains what reliability and validity mean. The writer com...

Strategies to Diversify in Medical Education

This paper has several related sections: argument for diversifying products and services of medical university, possibility of ent...

Qualitative Research Assessment

In a paper of three pages, the writer looks at qualitative research techniques. These techniques are highlighted in a review of a ...

The Process of Developing a Sustainable Tourism Attraction

Sustainable tourism is becoming increasingly important and attractive to the tourism industry. The writer looks at the way in whic...

Meeting Demands by Changing Manufacturing Plants

(Rink, Roden and Fox, 1999). Even when sales begin leveling off or decreasing, the company still has alternative strategies they ...

Advertising Creativity

Perhaps the greatest argument here is that the advertising of some products tries to take us to a pleasant time in our lives, in a...

MARKETING PLAN FOR YUMMY BRAND CUPCAKES IN AUSTRALIA

Discusses how a a fictitious cupcake product can be marketed in Melbourne, Victoria, Australia. There are 3 sources listed in the ...

Male Batterers' Study Evaluation

In five pages 1991 research by Jeffery L. Edleson and Maryann Syers is applied to an examination of male batterers in an evaluatio...

Marketing Strategies For Dove Brand Soap

familiar with. Before using the case study, theory should be explored to provide a basis for discussion. II. Marketing Operatio...

Hardware Marketed by Microsoft

case failed. Microsoft acknowledged that there were similarities between the two types of hardware, but maintained that they had b...

Germany and Ice Cream Bars Marketing

While marketing a U.S.-made ice cream product in Germany is difficult, it isnt impossible. But before doing so, certain assumption...

Dell - A Case Study

U.K. and Canada, and the company is aggressively pushing into Asia and Europe (Gibbs 35). The role of formal knowledge in develop...

Gatorade and Tylenol, Marketing Strategies

that sixty percent of consumers believe a company with a good reputation would not sell poor quality products (Bell 1994). ...

Haagen Dazs Marketing

order to try to ascertain the way that the campaign was formulated. Campaigns need to change between the image they portra...

Harvard Case 9 595 035 on Contadina Pizza and Pasta Nestlé Refrigerated Foods

was summarily ignored as customers overwhelmingly chose Jell-O brand snack cups. Jell-O offered a wider variety of choice in that...

Overview of General Electric

division and this accounts for almost half of the companys annual sales (Hoovers, 2002). It is also one of the largest financial s...