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Essays 31 - 60

Measuring Brand Equity

recognized that there is an interaction with the marketing and the reliance that those future profits will have on the future mark...

Issues Related To Health Care Organizations

improved. Ideas for value added services should emerge from an internal environmental analysis. Value added services may be offe...

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

Church & Dwight; Arm and Hammer Grow Up - A Case Study

by Church & Dwight are similar those faced by many other companies; how the company should proceed and develop strategy in a chang...

Developing a Marketing a Plan for a Fruit Juice Bar

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

Competitive Assessment of the HMV Group

Hong Kong, HMV Singapore and HMV Canada; HMV live the life entertainment segment of the organization, and Waterstones (HMV, 2010)....

The iPod - The Price and Distribution Stratagem of Apple

other strategies, such as packaging. The firm supplies the price with the use of a recommended retail price. Many of the iPods...

Corporate and Product Brands

branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...

Da Vinci Furniture Marketing Case Study

different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...

Examining the Brand Equity for Coke

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

The Importance of Branding

the competition is doing. One strategy for branding for example is attractive packaging. Packaging is always changing. Sometimes, ...

Gap Inc. Case Study

in clothes prices as the multi-fibre agreement came to end, which has aided companies such as Wal-Mart looking for low cost suppli...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

FORMULATING TARGET MARKET STRATEGY

the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...

NUTRASWEET CASE STUDY

mention the fact that aspartame had been sent through the wringer. A manager, therefore, needs to basically factor public relation...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

The Importance of Brand Loyalty

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

Analysis of an Article on Branding

The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Case Study on Starbucks in the United Kingdom

who import form other countries may have a cost advantage. The good economic conditions may also be seen as encouraging of grow...

Birth Defects and Vitamin A Overuse

In five pages this paper discusses how birth defects including those involving the cranial neural crest and retinal issues can be ...

The Governmental Approach to Providing Alternative Services in Canada

Five pages and five sources used. This paper provides an overview of the methods for providing alternative services in in areas w...

E-commerce Service Options

supports 164 currencies and four languages for conducting its business. PayPal PayPal (www.paypal.com) is a...

Burlington Northern Railway: Fair Settlement In Genetic Testing Lawsuit?

- employees were predisposed to carpal tunnel is both grand and far-reaching; that they did so without knowledge of or written con...

Customer Services in Different Industries

As finished units are not kept in stock the customer service process begins prior to the ordering. To make an order the customer n...

Central Bark Dog Daycare Marketing Plan

meet the needs of most dogs and owners where there are special health or well being considerations, as long as the dogs are happy ...

How Employees Can Be Managed To Provide A High Level Of Services To Customers.

Model Zeithaml (et al, 2006) has presented a comprehensive model that looks at how leadership and culture will impact on the serv...