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Essays 481 - 510

Marketing and Opinion Leader Targeting

care products. This is especially true when consumers believe the person really is a doctor or other health care professional. E...

The Fundamentalist Middle East Society and Anti-Westernism

on greed for middle east resources, notably oil. They fear that the western culture, with modern conveniences and popular culture...

Strategic Communications at Starbucks

Starbucks mission statement is concise yet provides a "plumb line" against which to measure decisions. The statement reads, Estab...

Marketing Communication Plan for Launching a Hair Gel

The first mover advantage is the advantage attained when a new product is brought on the market. There is a small window...

Marketing Activity - Promotion : Case Study

the themes, graphics and copy effective? No * Are the chosen media adequate? No Public Relations (which includes publicity) * Do...

BYRD Marketing Mix

at the time of introduction or at other times in which a specific product needs rejuvenation with consumers (Murry and Heide, 1998...

Business Ethics (Annotated Bibliography)

in Distribution. European Journal of Marketing, 23 (2), p. 123- 129. Authors define and address the concept of "channel cheati...

Marketing for Massage Oil in the UAE

a higher quality product giving the appearance of value for money in the price, this will also help encourage retailers to stock t...

An Annotated Bibliography of Health Articles

quality of life to a term relative to happiness. This result is less measurable than the authors had hoped, and so they proposed ...

Saudi Arabia and Health Care

to improving standards of public health, noting that the infant mortality rate was reduced significantly between 1980 and 1993, an...

Changing Strategies at ConAgra

more streamlined ConAgra to concentrate on its "long term strategic resolve driven by branded and value-added food products market...

South Florida, Pediatric Asthma, and Health Promotion

of increasing costs still further and marginalizing greater numbers of individuals and families who no longer can afford the highe...

Organizations and Change Management

In eleven pages this paper examines organizational change management in terms of health prevention screenings and promotions in a ...

Hi Tech Business and Health Promotion

In twelve pages this report examines how health promotion programs can be developed in a high technology workplace. Eight sources...

Religion According to Alexis de Tocqueville

replete with meaning, should be required (Smidt 176). That statement is rather strong but Tocqueville did not mean that the govern...

Marketing Strategies of Moet et Chandon's Imperial Brut Champagne

In twelve pages the marketing campaigns for Imperial Brut Champagne of Moet et Chandon are discussed with promotion and marketing ...

Prevention of HIV and AIDS and the Importance of Health Education for the Public

In five pages this report examines the importance of education regarding prevention of HIV and AIDS viruses and in the promotion o...

Explaining the Sagging Jeans of Generation X

In seven pages white America's sagging jeans' trend is chronicled from inside prisons to external society in both the suburbs and ...

Political Economy and the Mainstream Press

In five pages this paper examines the correlation between the political economy and the media with violence promotion and the US p...

Music and Marketing

In six pages this paper examines the United Kingdom market in a consideration of music advertising, marketing, and how promotions ...

United Colors of Benetton Ethic Uses of Death Row Criminals

very harmful and offensive to many people. It is essentially very inappropriate and is best left to a different forum. The value c...

A Third Grade Working Assessment

This is a model assessment containing 9 pages and applies Jean Piaget's developed theory of cognitive abilities and Howard Gardner...

Computer Manufacturing Entrepreneur Michael Dell

In five pages this paper discusses Michael Dell's entrepreneurial characteristics which include having fun, recognizing change opp...

Exporting Issues

In four pages this paper discusses initial business exporting issues such as adjustment of products, distribution, and new country...

Organizational Cultural Diversity and Responses to 10 Questions

In six pages this paper examines such topics as corporate promotion, human resources, and mentoring in a consideration of 10 quest...

'Eyes R Us' Web Page Development

In twelve pages this report considers how a company known as 'Eyes R Us' can develop a website that is both an effective as well a...

Nike Advertising

How Nike has approached advertising in the past and present is the focus of this paper that contains five pages. Specifically con...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

Latin America and Soccer

In three pages this paper examines the popularity of soccer in Latin America in a consideration of location, demographics, and pro...

Marketing Theory Basics

In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...