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Essays 511 - 540

Muckraking and Yellow Journalism

This paper is on "yellow journalism" and "muckraking," which are styles of journalism that were popular in the late nineteenth/ear...

Canadian Parents for French

The Canadian Parents for French movement's promotion of French as a second language is the focus o this report consisting of seven...

Multicultural Boeing Company

In a paper consisting of thirty six pages the effects of different workforce cultures on Boeing are considered in terms with the w...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

The Drug Known as Aciphex

In ten pages this paper examines the drug manufactured by Eisai Pharmaceutical, Inc. along with the marketing strategies that affe...

Sales Promotions and PR

In eight pages this paper discusses the sales promotions shifts to public relations. Twenty one sources are cited in the bibliogr...

Overview of the Drug Prevacid

In ten pages Prevacid is discussed in a drug overview that includes its strategic marketing, promotion, distribution, pricing, and...

Health Promotion and the Positive Impact of Education

In five pages this paper considers health promotion, illiteracy, and the positive impact of education as a way of solving global h...

Marketing Mix's 4 Ps

In five pages product, price, place, and promotion, also known as the marketing mix's 4 Ps are examined as each relates to product...

The Fundamentalist Middle East Society and Anti-Westernism

on greed for middle east resources, notably oil. They fear that the western culture, with modern conveniences and popular culture...

Marketing and Opinion Leader Targeting

care products. This is especially true when consumers believe the person really is a doctor or other health care professional. E...

How to Market a New Watch

In five pages this paper considers how a new watch might be marketed in an examination of placement, promotion, and pricing. Four...

The Sugar Free Product Line at Hershey

customer tasting panel. Customer satisfaction is a primary goal of Hersheys, and the companys claim that tasting panels have foun...

Strategy Plan and Marketing Mix for Slip on Soccer Cleats

do quite well, forcing other competitors to keep up with it. One major component of the marketing mix is, of course, the...

Consumer Goods Company and Marketing Mixes

of cost-effective channels to target prospects outside their place of business (Weeks, 2001). Furthermore, some business-t...

Advertising and Sales Promotions

of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor" (Kotler, 2003; 590). Advertising ...

Essays on Computer Management

in it (especially on the Internet). The problem is, however, that "privacy" is one of those concepts that is difficult to ...

Public Health Promotion

Some of those criteria are: * Logic of reasoning * Generalizability * Practicality * Anticipated positive patient outcome ...

Employment Fairness in Employment: The Merit Principle Verses Affirmative Action and Equal Employment Opportunity

been put in place to combat inequality. Other legislative intervention has been of value as well. The Equal Pay Act of 1963, the...

Entrepreneurial Small Business Marketing and Advertising Plan

coming up with that product or service, than letting the market know that this product/service is available. This is about determi...

Affinity Orientation Discrimination Issues

the business should listen to the majoritys complaints and seek to find a solution on which everyone can agree. If such agreement...

Examination of an Employee Complaint

John knew he was more than qualified for the job and so did his boss. What was too painfully clear was the fact that John was an ...

Globalization and Orientalism

anything which did not fit into that perspective was either ignored or discarded as being atypical. From the Western point of view...

Community Mental Health Practice and Communication

to three days more than 20 years ago. We ruefully joke that some managed care plans only allow new mothers to be hospitalized on ...

Freer Global Trade and International Marketing

Nepal did not. In 2003, there are still areas of Nepal that are not open to foreign visitors. The government has thoughtfu...

Antismoking Approaches and Using Beattie's 4 Quadrants Health Promotion Model

The model reflects different approaches, for example, the causes of illness may need to be focused on an individual or on a collec...

Wine Store Opening

on its side to prevent corks drying and sediment being mixed up as well as the advantageous and a darker environment the preserve ...

Aggressive Marketing Response

In five pages this paper discusses how a business can respond to a half price aggressive marketing promotion by a competitor. Six...

Hi Tech Business and Health Promotion

In twelve pages this report examines how health promotion programs can be developed in a high technology workplace. Eight sources...

Religion According to Alexis de Tocqueville

replete with meaning, should be required (Smidt 176). That statement is rather strong but Tocqueville did not mean that the govern...