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Essays 511 - 540

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

How to Market a New Watch

In five pages this paper considers how a new watch might be marketed in an examination of placement, promotion, and pricing. Four...

Canadian Parents for French

The Canadian Parents for French movement's promotion of French as a second language is the focus o this report consisting of seven...

Health Promotion and the Positive Impact of Education

In five pages this paper considers health promotion, illiteracy, and the positive impact of education as a way of solving global h...

Sales Promotions and PR

In eight pages this paper discusses the sales promotions shifts to public relations. Twenty one sources are cited in the bibliogr...

The Drug Known as Aciphex

In ten pages this paper examines the drug manufactured by Eisai Pharmaceutical, Inc. along with the marketing strategies that affe...

Overview of the Drug Prevacid

In ten pages Prevacid is discussed in a drug overview that includes its strategic marketing, promotion, distribution, pricing, and...

Multicultural Boeing Company

In a paper consisting of thirty six pages the effects of different workforce cultures on Boeing are considered in terms with the w...

Marketing and Opinion Leader Targeting

care products. This is especially true when consumers believe the person really is a doctor or other health care professional. E...

The Fundamentalist Middle East Society and Anti-Westernism

on greed for middle east resources, notably oil. They fear that the western culture, with modern conveniences and popular culture...

Nichiren Shoshu Buddhism and Diversity

"white" churches despite the fact that acceptance is preached as part of the religion itself. A student wanting to embark on a ca...

'Parliament of Fowles' by Geoffrey Chaucer

not procreate indiscriminately but should rather follow Natures example and wait until circumstances are optimal in order to add t...

Management, Women, and 'the Glass Ceiling'

families still have an ongoing struggle to contend with in relation to equal economic treatment in the workplace, even though they...

Ten Issues Relating to HRM

setting goals and objectives and developing action plans that fit within the companys larger goals (Bowie State University, 2001)....

Questions on Aggregate Health and Community

more personal, incorporating "personal health behavior change" (Anderson, Palombo and Earl, 1998; p. 205) as well. 2. What...

Effective Entertainment Marketing Tool Known as the Talk Show

after the season for the new MTV hit had ended. Indeed, these appearances seemed to spark sales of Ozzys new CD and secured the fa...

Global Video Game Consoles

of Realism There is little doubt that competition is a given factor among most businesses that are attempting to globalize...

WTO's Controversial Position

its advantages as well as its disadvantages. If we wish to consider the role of the World Trade Organisation we need to consider...

Clinical Nursing Ladder System Development

process variation, foster awareness of the impact of different clinical decisions, and encourage reduction in undesirable practice...

Questions on Marketing and Business

of Movement and Change. Hastings (2000) writes of the effectiveness of the Internet in conducting preliminary marketing research ...

Soccer and Economics

as the quantity of a good or service consumers are willing and able to buy at a given price in a given time period" (Tutor2U Limit...

Personal Cholesterol Level Reduction and Health Promotion

of exercise extend beyond helping to burn the energy that the body stores as fat. Fat and cholesterol can collect along the...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Sudan, Turkey, and the UK and Marketing

the market and also the wide range of demands and communication methods. With 84.5 million radios owned and 219 AM radio stations ...

Philip Morris' Marketing of Marlboro Cigarettes

to car companies. Marketing Activities The images of the Marlboro man were for so long the focus of the campaigns, with the i...

STDs and Plans of Health Promotion

in the heart and nervous system, or in some cases, death (WHO, 1996). While health promotion relating to STDs may be a global mis...

U.S. Definition of Patriot and Patriotism

his actions toward the Islamic faith with patriotism. Condotta stated, "Its an issue of patriotism...the Islamic religion is so.....

Settlement Certificates Accounting

In a paper consisting of five pages and with the assistance of general accounting principles a case involving certificates issued ...

Advertising Changes During the Last Fifty Years

provide a method of breaking down the marketing mix into manageable and maneuverable components. As more marketers seek the atten...

Advertising Changes Since the Fifties

items (such as a car) "on time" (i.e., on credit) was a growing trend; department stores and some other retailers offered credit t...