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Essays 121 - 150
is the customer who makes final judgment on the organizations efforts, or rather it should be the customer making that determinati...
In the past several decades there have been repeated surveys by university groups, private public relations operations or even the...
IBCs goals. Third, to use this plan to demonstrate how to move the "target" from the first stage to the last. To...
then consider the manifestation of PR in the commercial world. With this background we can then apply the lessons to the examinati...
the masses? These are important ethical questions posed each and everyday throughout the global business and social worlds; wheth...
approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...
I increased the number of smokers greatly (Jensen, 1993). Tobacco companies were manufacturing cigarettes with machines by then an...
praised for its positive response and appropriate reaction to the crsis (Zoulas). The reaction, in other words, was immediate - an...
expectations that may make some messages unacceptable. For example, claims regarding a product being sold though marketing may be ...
that customers will be lining up to purchase the new line of products. This is the same line of reasoning that Detroit auto maker...
have similar duties in terms of the role they perform. All have to abide by the laws of the land, all have to take into account th...
company. While many people thought that the suit was ridiculous it was bad publicity for McDonalds. Another problem is the recent ...
the intended function. Employee relations have an organization function and can mean the difference in a productive or an unprodu...
free advertising for her and her company, which is now doing well. How might one explain this phenomenon? People tend to root for ...
In twelve pages a sample interview with Glaxo Wellcome's chairman considers product public relations in a global marketplace. Ten...
In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ...
In a paper consisting of fifteen pages various topics such as three fold society's social performance, public issues strategic man...
In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...
in his command. Says, Rawl -- who admits that even though he was not personally responsible for the accident, much of the respons...
In fifteen pages this paper examines how public relations are faring in the digital revolution in a consideration of such companie...
In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...
In five pages this paper assesses the Nixon Administration in terms of its public relations and communications preoccupation. One...
In eight pages this paper discusses the sales promotions shifts to public relations. Twenty one sources are cited in the bibliogr...
In ten pages this paper addresses the student contemplating a study of public relations and includes objectives and strategies, va...
In a paper consisting of five pages the advantages of the NYPD implementing a program of cultural diversity in improving public re...
In twelve pages this paper examines public relations in a discussion of the role it plays within organizations that goes beyond th...
to communicate those messages. Politics is the struggle for power and the opportunity for vision and leadership. Public relations...
segments, whatever those segments may be. Many nations have less well-developed sources of market information than are available ...
In four pages this paper examines the problem of e.coli bacteria found in Odwalla apple juice products from a public relations per...
In three pages a sample interview with a public relations professional is presented in a consideration of such topics as career co...