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Essays 121 - 150

Public Relations and Effective Uses

is the customer who makes final judgment on the organizations efforts, or rather it should be the customer making that determinati...

Advertising Mix and Public Relations

In the past several decades there have been repeated surveys by university groups, private public relations operations or even the...

Research and Questions Pertaining to PR

IBCs goals. Third, to use this plan to demonstrate how to move the "target" from the first stage to the last. To...

Virgin Records, Richard Branson, and PR

then consider the manifestation of PR in the commercial world. With this background we can then apply the lessons to the examinati...

Websites of Selvage and Lee, Ruder Finn and Manning, and Burson Marsteller and Public Relations Activities

the masses? These are important ethical questions posed each and everyday throughout the global business and social worlds; wheth...

The Marketing Medium Choices for Apple

approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...

History of Cigarette Advertising

I increased the number of smokers greatly (Jensen, 1993). Tobacco companies were manufacturing cigarettes with machines by then an...

UP IN SMOKE: PUBLIC RELATIONS FOR CIGARETTES

praised for its positive response and appropriate reaction to the crsis (Zoulas). The reaction, in other words, was immediate - an...

Communications Professional's Role

expectations that may make some messages unacceptable. For example, claims regarding a product being sold though marketing may be ...

Hair Gallery International's Public Relations Enhancement

that customers will be lining up to purchase the new line of products. This is the same line of reasoning that Detroit auto maker...

Communications Profession

have similar duties in terms of the role they perform. All have to abide by the laws of the land, all have to take into account th...

Brand Analysis of McDonald's

company. While many people thought that the suit was ridiculous it was bad publicity for McDonalds. Another problem is the recent ...

Societal and Organizational PR Functions

the intended function. Employee relations have an organization function and can mean the difference in a productive or an unprodu...

Defining Public Relations

free advertising for her and her company, which is now doing well. How might one explain this phenomenon? People tend to root for ...

Global Product Public Relations and an Interview with Sir Richard Sykes

In twelve pages a sample interview with Glaxo Wellcome's chairman considers product public relations in a global marketplace. Ten...

General Marketing Overview

In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ...

Society, Business, and Government

In a paper consisting of fifteen pages various topics such as three fold society's social performance, public issues strategic man...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

Case Analysis of the Exxon Valdez Alaskan Oil Spill

in his command. Says, Rawl -- who admits that even though he was not personally responsible for the accident, much of the respons...

PR and the Digital Revolution

In fifteen pages this paper examines how public relations are faring in the digital revolution in a consideration of such companie...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

Presidential Administration of Richard M. Nixon

In five pages this paper assesses the Nixon Administration in terms of its public relations and communications preoccupation. One...

Sales Promotions and PR

In eight pages this paper discusses the sales promotions shifts to public relations. Twenty one sources are cited in the bibliogr...

A Public Relations Business and Art Overview

In ten pages this paper addresses the student contemplating a study of public relations and includes objectives and strategies, va...

NYPD Proposal on a Program of Cultural Diversity

In a paper consisting of five pages the advantages of the NYPD implementing a program of cultural diversity in improving public re...

Organizations and PR

In twelve pages this paper examines public relations in a discussion of the role it plays within organizations that goes beyond th...

Procter and Gamble, Public Relations, and Controlling Rumors

to communicate those messages. Politics is the struggle for power and the opportunity for vision and leadership. Public relations...

Advertising to the Global Community

segments, whatever those segments may be. Many nations have less well-developed sources of market information than are available ...

Odwalla Incorporated and PR Dilemma

In four pages this paper examines the problem of e.coli bacteria found in Odwalla apple juice products from a public relations per...

PR Professional's Interview

In three pages a sample interview with a public relations professional is presented in a consideration of such topics as career co...