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Essays 931 - 960

TV, New Media, and Audience Engagement

yet learned to manipulate the public by means of psychological strategy; indeed, it has not been all that long since marketing cam...

Media, Marketing, Customers, Public Relations, and Marketing Questions

that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...

Overview of Media Giants Vivendi, News Corporation, and Time Warner

report? Literature Review In 1992, Ben Bagdikian reported that in the United States: * No more than 11 companies control half o...

Case Study of Dad's Pet Care Company

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

Urban Legend or Zeitgeist Myths

still believe that they will get cancer by overuse of their cell phones. By and large, this is not a bad urban legend in that it m...

Sexuality and Differing Gender Perceptions

Womens magazines are not the only entity attempting to homogenize the male/female experience, however. Numerous...

Racial Profiling and Media Coverage

that authorities should consider what occurred during the summer of 2001 when "Phoenix FBI agent Kenneth Williams urged his superi...

United Kingdom and Developments in its Mass Media History

each in order to tune in, which over 2.25 million people did" (BBC, 2004). This number apparently quadrupled by the 1930s. The fir...

Small to Medium Sized Entermprise Marketing and Communication

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

1997 Tobacco Deal and its 1998 Renegotiation

and accepted deal are as follows. By 1997, published reports alleged that the use of tobacco kills approximately 440,000 American...

Political Socialization and Its Major Agents

mass media, school and peers are "major agents of political socialization." Family Lundblad (2004) describes two of her "de...

Global Setting and Small Business

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

Oprah Winfrey's Personality Characteristics

something of herself. Instead of hiding herself from her origins, however, she has been remarkably upfront about her origi...

Media and Inappropriate Language

beginning to use foul language more often (The Real Truth, 2005). Another author argues that "What is causing the increased am...

Hands On and Hands Off Approaches to Business Regulation

entertainment, broadcasting computers and telecommunications are all brought together and offered to the consumer as packages even...

California Mixed Media Artist Kiny McCarrick

and the work only shows the back of his head and his body down to just below the waist. Drawn in stark, bold lines, the body is r...

Media Relations and Public Perception

in Chicago. These exhibition are a success as a result of the attendees that are attracted and the exhibitors that want to attend ...

Elementary School and Family Life Education

informing their children about the "birds and the bees" and expected this topic to be covered within the school curriculum (Price,...

Politics and Media Bias

2001, p. 163). A Pew Center report published two years later revealed that number had increased to 69 percent of Americans who be...

Conflicts and Causes in Cote D'Ivoire and Sudan's Darfur Region

there is in fact no valid justification. Despite the fault of the typical student in not staying abreast of their world,...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Causes and Effects of Violence in Schools

to violent acts in the news and other programming content. Television is not alone in this respect, however. Newspapers and even...

21st Century Terrorism

or was considered newsworthy--it blew the Gary Condit scandal off the map--the media coverage was unrelenting. It went on for days...

Media, Sexism, and Racism

male, larger than average with a sports jacket. Further forward is anther stereotype image, the black man with gold chains and a...

Interactive Marketing's Value

taking place at the same time to discourage attention. Other forms of marketing such as direct mail and internet marketing have fe...

Enron and Ethics of the Media

see fit, in spite of how their selfish actions may cause harm or damage to others. Indeed, this is precisely the essence of socia...

Using Mass Media to Argue for Gun Control

incidence of fire breaking out during operations. In one of ABCs 20/20 episodes in 1998, the audience was cautioned that this ha...

Adolescents and Crime

possibilities; and other issues. They also dont seem to understand that older people were once young, and therefore understand th...

Comparing Two Articles Regarding Africa and the AIDS Epidemic

population, but they are taking a hands-on approach to fighting "against the scourge" (Bayingana). According to Dr. Agnes Binagwa...

Choice and Media Planning

campaign proved that advertising on bus shelters only was an effective way advertising. This tells us not only that the medium of ...