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Essays 91 - 120

SWOT Analysis of Sears Roebuck

sold extremely well; Kenmore was the largest selling brand of appliances in the country. For years its catalog sales were enorm...

3 Major Retailers Analyzed

In sixteen pages Wal Mart, KMart, and Sears are analyzed in terms of their history, financial tactics, competition, and performanc...

Sears and Roebuck Reengineering

In six pages this paper presents a Sears and Roebuck case study in a consideration of differences between total quality management...

A Review of The Puritan Dilemma

A 5 page essay reviewing the book by Edmund Sears Morgan. This book explores the life of John Winthrop. 1 source....

Sears and Roebuck's Strategic Management

In ten pages this paper applies a SWOT analysis to Sears, Roebuck, and Company in a strategic management examination of the retail...

Montgomery Wards and Sears Management Case Study

not only representative of the perpetual flow of time; rather, they are also indicative of a more compassionate view towards all c...

Lands' End Acquisition by Sears

One group of 16 Lands End executives will be given bonuses that are equal to 70 to 100 percent of their salary if they stay on wit...

Retail and the Significance of Managing Space

way as to appear almost odd, or too eclectic, the stores do make efficient use of space. They manage to get a wide variety of prod...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Autor Repair Scandal of 1992 (Sears)

There had been a repair scandal involving Sears, the well known departmetn store. This occurred in 1992 and the facts of the case ...

Ordering by Mail

The writer discusses changes in the retail mail order industry, focusing on Sears but also discussing companies such as Lillian Ve...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Case Study of Goodyear Tire and Rubber Co.

In five pages this paper considers the industry as a whole and then focuses on a case study situation involving Sears Roebuck's pr...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Target, Sears, and Wal Mart Macroeconomic Forecasts

company expects a decline in sales for the current quarter. Lehman Brothers takes a much more in-depth look into Wal-Marts prospe...

Comparison of Wal Mart, Sears, and K Mart

In fifteen pages graphs and charts are applied to a financial analyses of these 'big three' companies in a strength determination ...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...