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Essays 331 - 360

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Proposal for a New Security Model Using Integrated Circuit Card Embedded with User’s Biometrics

to the appearance of the person standing in from of them. Over time the change in what is and is not accepted as identifying and t...

Printing Industry in Australia

part of the economy. For the most part the structure is fragmented with a large number of printers remaining small to medium-sized...

New York City - Urban Planning

This 10 page paper discusses the way in which urban planning has transformed New York City since the end of the Civil War. The wri...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Coca Cola Market and A Marketing Campaign

that there are no conflicting messages sent and that the message appeals to the target market and supports the positioning. To d...

Women's Struggle in the Workplace

were once again going to work for their country (not for themselves). It was during this war that women started working in the arm...

Project Assessment at Volkswagen of America

process allows for development of the projects with those who are proposing them heavily involved in the process that leads to the...

Stimulating Ideas for Product Development

development of a creative culture, where innovation and ideas are encouraged (Kelley and Littman, 2009). A good example of this is...

Improving Corporate Governance and Supervision in New Zealand

ensuring that the board and the audit committee are independency (Bell Gully, 2010). The code sets out the best practices in a t...

A New Low Cost Airline

is useful in terms of the models, but it does not provide up to date information regarding the demands and patterns of demand as w...

Analysis of the Telecom Corporation of New Zealand

consumer and business customers (Anonymous, 2010; Telecom Corporation, 2009). The organization has grown utilizing a strategy of...

The Marketing of New Zealand

campaign has been focused, even during the global recession when international tourism tends to stagnate or decline. For example, ...

An Assessment and Marketing Proposal for New Student Loans

marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Launching A New Grill

gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...

Cross-Cultural Management Solution for Riordan Manufacturing

as a result of any form of discrimination, which may take place at a conscious or subconscious level. Therefore, the issue is the ...

Assessing Genesis Research and Development Corporation

country with in the South Pacific region. This is especially true for firms such as Genesis who have a core strategy of strategic ...

Leadership - Goleman as the Basis of New Model

leadership requires more than this, as Peter Drucker states, the leaders need to have followers, to inspire and to achieve results...

Operating Problems That Impressive Burger

have been very popular, the result has been a dramatic increase in business, but this has resulted in a decline in the profit and ...

The New York City Marathon

running is an understatement according to Rubin. "To explain his excitement in the context of physical factors--heightened energy,...

Miracles of Our Lady (Milagros de Nuestra Senora) by Berceo

in miracle I, "The Chausuble of Saint Ildephonsus," Berceo, first of all, describes the piety, humility and service of the venerab...

Determining the Safety and Effectiveness of a New Anti-Cancer Agent

epitope using an IgG antibody from a breast cancer patient. This epitope, KASIFLK, is one expressed preferentially by breas...

Hoffman and Rodriguez on Bilingualism

in the form of dialogues that she has between her English self, Eva, and her Polish self, Ewa. One gathers from the context of the...

Columbus, More and Renaissance Thought

writing, Columbus vacillates between viewing the American natives as subjects of either the Chinese or Japanese emperors, as he th...

International Aviation Safety Standards

Qantas own Australia. Further, airport operations are similar in terms of security and aircraft movement. These are all results ...

Marketing Hi-Tech Products and Services

to help them create more professional looking results. There is little that Casio can do to actively manage the migration path, ...

New York City/Bonfire of the Vanities

incredibly shallow, supercilious and caught within such a fierce atmosphere of competitiveness that they use the millions at the d...

Leadership and Self-Deception

A 5 page book review on Leadership and Self-Deception: Getting out of the Box by The Arbinger Institute, which is a brief but prof...

The New Chrysler LLC - An Analysis

silent transmissions, semi-automatic transmissions, different wheelbases, power steering, air bags, the first minivans, the first ...