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Essays 31 - 60

Media and Public Relations Campaigns

more lengthy and ongoing, and constantly emphasises the underlying rationale for the event....

Moving the 49ers to Santa Clara

the industry. The San Francisco 49ers is popular across the country, and its local fans approach rabid devotion. The team ...

Interview Regarding Marketing and Public Relations

technological advance has proven essential for both small and large companies alike, it has also come to represent a new wave of g...

Defining Public Relations

free advertising for her and her company, which is now doing well. How might one explain this phenomenon? People tend to root for ...

The Wrong Approach to Teen AIDS Awareness

In this paper consisting of five pages the argument that teen AIDS awareness is being presented incorrectly is posed with proper h...

Literature Review for Use in a Project on Leadership in Kuwait

or values. It is by understanding leadership and its influences that the way leadership may be encouraged and developed in the con...

The Marketing of New Zealand

campaign has been focused, even during the global recession when international tourism tends to stagnate or decline. For example, ...

Jean M. Twenge, Generation Me

This book review pertains to Jean M. Twenge's text Generation Me, which is a study of the differences between the attitudes and se...

Foodborne Illness Health Campaigns, Application

This paper pertains to health campaigns that address foodborne illness, and focuses on the USDA's "Be Food Safe" campaign. The wri...

Reversing Beijing's Downward Tourism Trend

The writer presents presentation slides, writer as if from a PR agency, with a sales pitch to the Beijing Municipal Commission of...

Internal and External PR

If we consider relationship management this is similar to employee relations, and may beth be seen as usually undertaken internall...

Effects of Child Abuse/Study Summary

various measures, the first step that the researchers took was to compare maltreatment items that were administered in the lab ses...

Questions/Public Relations in Schools

both the "organization and society" (9). Which is least desirable? This is the "One-way asymmetrical" model, as this PR model is...

South Korea Racism Awareness

In a paper of six pages, the writer looks at South Korean racism. Awareness is targeted in a broad communications campaign. Paper ...

Press Releases, Advertising, and PR

two-fold. The lower floors of the building would be family orientated, with activities offered for the families staying in the res...

Political Campaigns and the Media

mudslinging is certainly a good strategy, but not over the long haul (Brodgeforth, 1996). This is a somewhat relevant article to...

A Perfect Candidate/Film Review

directed by David Van Taylor and R.J. Cutler) is a documentary that follows the 1994 senate race between incumbent Senator Charles...

Self-Concept Maintenance

Self-esteem and self-concept have always been controversial in the fields of psychology and sociology but the self became an accep...

Natural Health and Naturopathy: The Inner Child, Critic and Coach in Counseling

To become a better counselor we must first heal ourselves by easing our inner child towards a nurturing adult, a nurturing adult w...

The Pharmaceutical Industry and Erectile Dysfunction

Men who have problems getting or sustaining a penile erection suffer from erectile dysfunction. Erectile dysfunction can be the r...

Strategies for a Successful Life

to perceive, control and evaluate emotions" (Cherry). The ability to manage your own emotions is crucial in life. For example, str...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

Three Reflective Learning Models

situations and is most commonly used in education, as well as the way in which may take place during actions. The most commonly ut...

The Results/Utilitarianism Ethic Orientation and Alignment with Kudler Fine Foods.

in the different trade-offs so that the greatest utility "goodness" can be provided. This can be contrasted with other approaches,...

Journey to Self-Awareness in Emma, The Adventures of Huckleberry Finn, and My Name is Asher Lev

her better judgment, but she was initially dismissive. Emma prefers living through others instead of living for herself, and her ...

Coca-Cola And Pepsi Advertising Influences Consumers

rivals since each was founded. Coca-Cola consistently wins greater market share than Pepsi. The two companies have engaged in aggr...

Cigarette Company Advertising

Union has taken notice of this and mandated an upper limit of 12 mg tar by 1997, replacing the previous upper limit of 15 mg. By ...

A South Africa Global AIDS Perspective

Africans are currently HIV positive (AP Worldstream, 2002; MacGregor, 2002). Some 5000 are said to die each week from AIDS-relate...

Money, Advertising, and Political Campaigns

Where once a candidate took almost sole responsibility for getting his message to the American...

Innovations in Billboard Advertising, 7 UP Then and Now

its conception. Said 7 UP brand manager Bryan Mazur: "The 7 UP guy is getting out and revealing himself to the public, and this ...