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Psychological Advertising: Offensive Content and the Impact on Self-Esteem

self to ideal image in ads F. Offensive stereotyped images of gender in foreign publications G. Differences in male and female re...

Issues for Psychotherapists

were more cooperative in non-directive sessions but in most cases, the degree of directiveness did not affect the clients cooperat...

Business Questions; Research and Supply Chain Management

to less biased than try to prove this is true. Truth can never be ascertained from continual failures to prove it false. Data anal...

Prescriptions and the Elderly

A large proportion of our elderly take multiple medications for multiple conditions. This has led to a situation known as polyphar...

How and Why Marketing Is Important for Turk Heavy Transport

with Kotler. Tim Cohen (2007) defines marketing in very simplistic terms as "to find out what your customers want and then give ...