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Essays 211 - 240

Advertising Industry Changes

the role of the agency has been immeasurably altered. And while advertising agencies have had to change, part of the reason is tha...

Advertising Campaigns and Pretesting

informed and open dialogue throughout the process of pre-testing then it is possible to present it in a more valuable and producti...

Smoking and Cigarette Facts

In five pages this paper discusses cigarettes and the effects of smoking in a consideration of prevention, effective advertising, ...

Advertising and its Impact

In five pages this paper discusses how advertising is less about product marketing than it is about making a psychosocial impact. ...

An Analysis of Coffee's Popularity

In a paper consisting of 5 pages the methods of advertising campaigns and marketing strategies and their impact upon public's perc...

Advertising and What it Means to Society

In seven pages this report examines the American social impact of advertising messages. Twelve sources are cited in the bibliogra...

Fashion Marketing and the Effects of Technology and Economics

be the source of media attention and speciation. The products were seen on a range of television programmes and gained value publi...

Reviewing Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business By Jay Levinson

of marketing have changed dramatically (1998, 5). Among many other expansions in its considerations, Levinsons revised book place...

Advertisement Designing

repeat sales. We will first look at an outline which could be presented on a story board and then analysis why this...

The Influences of Advertising on the Behavior and Values of Children; A Research Proposal

advertising is not have any significant impact on children and the way they perceive brand, as such it does not have any impact o...

BUSINESS, SOCIETY AND GOVERNMENT AS A SINGLE SYSTEM

in and around Coyote Valley were mixed about the new campus (nicknamed "Cisco City"). The San Jose Chamber of Commerce, an organiz...

NIKE AND IMPACT ON SPORTS ADVERTISING AND APPAREL

is on the board of directors) founded NIKE in the early 1980s with Bill Bowerman, when they started selling a different kind of ru...

GUCCI: The Naked Truth Or Just In Fashion?

argued as viable and attractive to marketers for a number of reasons, it may attract voyeurs, there could be a shock value, the fo...

Gender Stereotyping in Advertising

markets effectively" and, also, advertisers may have limited their opportunities for increasing the effectiveness of their ads by ...

The Use of Marketing Strategies in China

The current status of media in this country is developing at a very rapid rate, indeed, the government are taking measures to rest...

Dissertation Proposal on Special Education, Emotionally Disturbed Teens, and the Impact of Distant Intentionality on Anxiety, Self Esteem, and Depression

to illustrate the inherent effectiveness of the alternative approach of Distant Intentionality upon self-esteem, depression and an...

Heather Smith and Tom Tyler's Choosing the Right Pond The Impact of Group Membership on Self Esteem and Group Oriented Behavior

In eight pages these research findings originally published in the Journal of Experimental Social Psychology in 1997 are examined....

What Is The "Self"?

dictate perception and self, which represents "a choice, where we may intend our manner of interaction with the world, ourselves, ...

Government Prohibition of Tobacco Advertising and its Youth Impact

al determined, for example, that prior smoking behavior of a family ended up being the most important psychosocial predictor of fu...

Attitudes of the Public and the Impact of Advertising

Happy Meals occupying the screen, the boy ecstatically describes the many choices from Chocolate Milk to Apple Juice, from Apple D...

Mass Media's Impact on Advertising

This paper examines the ways in which mass media effects advertising. This nine page paper has six sources listed in the bibliogr...

Deleterious Impact of the Joe Camel Cigarette Advertising

In five pages this paper discusses the detrimental effects of the Joe Camel ads in terms of targeting the youth market and increas...

Consumer Culture Creation and the Impact of the Advertising Industry

In 5 pages this paper discusses how a consumer culture is created by the advertising industry in a consideration of the human natu...

Nature vs. Nurture

There are many theories about intelligence and there are some debates about it. Gardner proposed multiple intelligences while Ster...

Psychoeducation Programs and Their Impact on the Self Management of Chronic Pain

This paper critiques the 2008 nursing journal article Randomized Control Trial of a Psychoeducation Program for the Self Managemen...

CHANGING AQUARIUS ADVERTISING'S ORGANIZATIONAL STRUCTURE

This 5-page paper focuses on case study questions about the organizational structure of Aquarius Advertising Agency -- and how it ...

Research Proposal Evaluate Adult ESL

How effective are adult ESL courses? This is a question that often generates great debate because assessments of the impact of the...

The Psychological Contributions of Mary Whiton Calkins

College, where she majored in classics and philosophy, having been inspired in both fields by an earlier family trip to Greece (Fu...

The Impact of Self-Efficacy and Locus of Control on Decision Making

entirely of decisions. Given an infinitely capacious intellect such as the infamous Laplaces Demon, it may well even be possible t...

ADVERTISING REGULATIONS: CHILDREN AND FOOD ADVERTISING

to be exposed to higher volumes of food advertising on television, with the goal of encouraging these children to eat unhealthy fo...