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Essays 361 - 390

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

Marketing of the Maimonides Hospital

Coronary Intervention Excellence Award in 2008, 2009 and 2010. The second set of excellence is the Jaffe Stroke Centre (Maimondies...

China As a Business Destination for a US Logistics Company

English speaking countries. However, although the barriers may be low, the decision on markets may be best considered by looking a...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Game Theory for a New Entrant

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

Assessment of Russia as an Expansion Target for Louis Vuitton

support luxury purchases. It is also notable that as well as the increase in consumerism, the market for luxury goods ahs been see...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

United States Insurance Industry Marketing Efforts

be different (Webber, 2001). This is especially challenging for companies that wish to promote a standardized level of service and...

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Industrialization and Its Social Impacts at the End of the Nineteenth Century

The Gilded Age was a time of many industrial and sociological changes. Not all of the changes that were ushered in were positive....

Standards For End Users

The ISO 9241 standard defines usability thusly: "The extent to which a product can be used by specified users to achieve specified...

Ending the Problems Resulting from Racial Inequality

This paper contends that inner city problems relating to race, ethnicity and social inequality must be addressed at a political le...

Rampart Independent Review Panel Report and What Can be Done to End Deviance within Law Enforcement

to cooperate with LAPD officials in exchange for a five-year prison term. Perez charged that several members of the CRASH unit en...

A Report on The Meaning and End of Religion

Adequate," the author delves into the issue in historical perspective. The author remarks: "No man has seen the point of his own r...

Pain Management and End-of-Life Care

and those who support effective pain management were praised for their capacity to "promote policies which create conditions where...

END-OF-LIFE ISSUES IN TREATING CHILDREN: PEDIATRICS, PALLIATIVE CARE AND ETHICS

Though it isnt talked about much, pediatric end-of-life issues are those with which a healthcare leader must deal. End-of-life iss...

Concept Analysis/End of Life

concept are those specific features that recur often in association with the concept and aid in differentiating it from similar co...

The Practice of Plea Bargaining Should End

for the suspect as well. For the guilty, it allows for a reduced gamble. That is, the guilty defendant can take a plea and get out...

The End of Apartheid and American Influence

stocks of the companies doing business in the nation (Gethhard, 2010). In other words, stopping investment in the nation that is i...

Lydia Chavez' The Color Blind California's Battle to End Affirmative Action

gives certain people preferential treatment. Interestingly, this book reveals, with significant candor, both sides of this now co...

The Development of the West End and Chinatown Communities in Boston

so-called blighted slum that the city claimed it was, the area was actually described as the "lively, working-class community of t...

'Surprise' Ending Literary Effectiveness

and was embodied in the character of Francis. However, to view a master of the surprise ending one must look toward Fyodor Dosto...

The End of the Victory Culture by Tom Engelhardt

the United States was proved wrong. Engelhardt argues that through these two things, combined with the threat of nuclear war, the ...

'The End of History?' by Francis Fukuyama

end of the Cold War, or the passing of a particular period of post-war history, but the end of history as such: that is, the end p...