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Essays 1 - 30

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

Small Business and the Marketing of Computer Services

In seven pages this paper examines small business in an assessment of end to end computer systems services marketing with marketin...

The Use of Customer Relationship Management in High End Fashion

satisfy certain criteria laid down by the Chambre Syndicale de la Haute Couture. Each year a list is drawn up by the commission wh...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

The End of the Earth

as the End of Times. Many strong Believers believe we are already in the End of Times. It is during this time there are great Spir...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Marketing Case Study - Amber Inns in 2005

large industry but it is one that is highly fragmented. The structure of an industry can have a major impact on the way that the f...

Coca Cola Market and A Marketing Campaign

that there are no conflicting messages sent and that the message appeals to the target market and supports the positioning. To d...

Comparing Nieman Marcus and Marshall’s Customers

this tends to be more limited, The buyers appear to have gone into the shop with a more developed idea of what they are going to b...

Business Proposal for a Wedding Planning Business

1.1 The Proposed Business The proposed business will be called Brides Bliss Wedding Planners. There are several reasons for this ...

Global Communication and Marketing; Disney

portfolio of brands to differentiate its content, services and consumer products", this indicates the strategy of integration. ...

Harland Case Study

benefits, the economies of scale and a guarantee of consistency are two of the principle attractions (Levitt, 1983). This will res...

Launching a New Product in International Markets; a Product Plan

It is well known that a number of factors will influence the quality and condition of an individual skin tone. This can include ex...

Marketing for Massage Oil in the UAE

a higher quality product giving the appearance of value for money in the price, this will also help encourage retailers to stock t...

The Don Café; A Business Plan

for the founders. 2. The Business Concept The business plan is to open a new style caf? and shop in Canterbury. There caterin...

Hotel Chocoalt; Examination of a Small Business

since 1993, set up by Angus Thirlwell and Peter Harris. The original concept of the company was to provide an alterative to the tr...

Marketing Plan for the World Wildlife Fund

the unsustainable consumption of the worlds natural resources" (WWF, 2008). The goal is to protect the environment by infl...

iTunes

This 9 page paper looks At Apple Inc., iTunes. The considers three segments of the market that iTunes may appeal to, whether the b...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Documentary about Sergio Vieira de Mello

documentary effectively tells the story of his life and death, and his concern for others and good works. Sergio Vieira de Mello...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Chicano Author Sergio Troncoso

can be different for different people with the interpretation being subjectvie. By looking at this work there is a reflection of...

'A Fistful of Dollars' Influence on Clint Eastwood's 'Unforgiven

referred to as "The Man with No Name," although it is actually just plain Joe. Eastwoods character is a man of few words which ad...

Sergio Leone's Influence in A Fistful of Dollars on the Directing and Acting of Clint Eastwood in Unforgiven

referred to as "The Man with No Name," although it is actually just plain Joe. Eastwoods character is a man of few words which ad...

Classifications of Web Sites

to automatically collect information on any particular topic is of critical importance in todays technologically advanced world. ...

Rewriting the Ending to the Book of Acts

version of history must be selected. Therefore, the following "addition" to Acts is based on scholarship in the Catholic Encyclope...

Male Gender in Charles Atlas Also Dies

in this short story depict them simply in neutral roles. Some of the female depictions in this story, however, at least hint at t...

Why Did Hester Go Back?

Then Hester returns to Boston. Because she is strong, and because she loves Pearl and Dimmesdale, it seems unlikely that she is d...