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Essays 811 - 840

Is There Hope for Kodak

Eastman Kodak was established in the 1880s and became a dominant force in the photographic industry, always claiming the most mark...

Technology Vendors and Marketing Issues

In a paper of eight pages, the writer looks at technology vendors and potential marketing issues. A case study is presented as a h...

Student Case Study on Dentyl pH and Fresh Breath

2003). The company with the largest market share is GlaxoSmithKline Plc who claim nearly 29% of the market, Colgate-Palmolive ar...

Laundry Detergent Marketing

but where it is used mostly. Many students or younger people may make use of parent to do the laundry, alternately, especially if ...

Enhancing Customer Value

paper we will be applying the theory to a supposed service company that is a strategic business unit of a larger company. 3. Anal...

Labor Force Diversity

is one of great diversity. While there has been much controversy in recent years about immigration in this country, the reality i...

N Gage Market Research Project

If they "start to introduce next-generation services in 2003, GPRS and UMTS non-voice revenue will increase dramatically" (Study p...

Safeway's Customer Service Improvement Project Plan

has a 49 percent stake in Casa Ley, a chain of about 100 grocery stores in western Mexico.6 Sales for 2003 were (mil) $35,552.7.7...

Marketing Plan For Target Inc.

customer to make repeat purchases from the company rather than going to competitors. Aspects such as holding the right stock and h...

New Product Project Plan and Test Marketing

The Board of Directors of HUNS PLC has been considering launching a new product and wisely has decided to test market the product ...

Pay Structure Alternatives

his job. However, there are many issues other than pay where an employee may need to make their voice heard. This increase...

A Case Analysis of the Madcap Microbrewery

marketing, the marketing mix, the product is sound; producers continue to work on place. Price still has not totally settled out,...

United Kingdom's Children's Clothing Design Business Potential

label (Conti, 2003). The sourcing for this market had already changed with the Zip Project with a greater emphasis placed on fashi...

A Case Study on Apollo Data Loggers

extension of the current market, they undertake the same processes, with the monitoring and recording of all environmental conditi...

Marketing for an Over the Counter Medication

product will be used. The firm will choose a target market by looking at the potential segments which the product will satisfy an...

Financial Market Impact of Democratic Presidential Candidate John Kerry's Economic Plan

after inflation, with a Democrat in the White House, vs. just 2.3% under Republicans, according to market data provider Ibbotson A...

Measuring Risk in Financial Markets

where the risk will not be shared by the entire market (Howells and Bain, 2007, p47). A basic tool that is often...

Burger King's Whopper Product Analysis

down or on the move, without the need for cutlery. The location of the restaurant is also important, and as such we can see that i...

American Airlines' Marketing

to travelers. Rationale The long period of economic expansion enjoyed in the US throughout most of the decade of the 1990s ...

Eastman Kodak's Problems

a competitive advantage. Porter defined two types of competitive advantage. These are cost advantage and differentiation. These ar...

Utilizing AI in Financial Markets That Are Chaotic

from a range of sources, and can then be utilized for business decision-making purposes (DSS, 2003). For example, DSS systems hav...

Stock Market Regulation Impropriety

just happens to hold the stock, and sells it. That is technically illegal as are Internet hoaxes that create panic selling situati...

Overview of the United Kingdom's Expansive Supermarket Industry

countries. This was a lengthy government investigation, however, it was found that no price fixing was occurring and that the incr...

Case Study on Atchison Corporation

valuing the employees rather than treating them as economic commodities. At first it appears that these two views are diam...

History of Card Playing

for the gaming industry (International Guild of Hospitality and Restaurant Managers Inc, 2001). Today, Proctor & Gamble owns the ...

Marketing Strategies for the Fitness and Body Building Industry

potential target market (Kotler 429). This is untaken using "memory tests " and "learning tests" (Kotler 430). Another name may be...

Overview of the NASDAQ Market

In five pages this paper assesses the current status of the NASDAQ market and what the future holds in store with investor types a...

United Kingdom's The Daily Mail Newspaper

may be seen as a strength especially when selling certain types of advertising. There is also a very strong presence in th...

Company Analysis of The Wall Street Journal

electronic news, papers such as The Wall Street Journal can be considered dinosaurs, simply because the news they deliver isnt rig...

Financial Topics

In twelve pages finance topics including organizational cash flow, the DuPont assessment model, fund managers and mutual fund port...