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Essays 1591 - 1620

Bernard Madoff Effects People's View of Markets

This 3 page paper gives an overview of the role risk plays within financial markets. This paper includes the case of Bernard Madof...

Deutsche Brauerei and Portfolio Optimisation

The paper presents answers to 2 case studies. The first case study concerns the design of a suitable remuneration package for a ma...

Advantages and Disadvantages Associated with Share Price Increases

The writer looks a some of the advantages and the disadvantages that are associated with significant increases in stock market sh...

Can Financial Analysts Outperform the Stock Market?

The writer argues that it is not possible for investors to outperform the market in the long term using financial analysis as the ...

Marketing Lessons

The writer looks at tools and strategies which may be used when a teacher delivers a person on marketing. The general approaches u...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

India and China - Tapping into Foreign Markets

In a paper of three pages, the writer looks at marketing in foreign countries. Cultural norms of India and China are examined for ...

BOTTLE GREEN MARKETING/CASE STUDY ANALYSIS

Answers marketing and marketing communications questions about Bottle Green, a company offering beverages. There are 2 sources lis...

Macroeconomic Issues

Three answers are supplied for questions asked by the student. The first answer explains how the economy is affected by the finan...

Annotated Bibliography Two Articles

This essay consists of an annotated bibliography of two journal articles in the marketing arena. Included are overview, purpose, m...

IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

iPhone and Android Companies

The smart phone market is the primary one in which Apple and Google compete directly. Google gives its Android away while Apple ch...

Business Plan for a New Ethnic Restaurant

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...

Needs-Based Marketing

is considered to be more fundamental than the one above it, and so on, such that a person cannot fulfill needs from higher levels ...

Marketing and the Need for Integrated Communications

the strength of the marketing mix approach is that it is highly adaptable and customizable to specific product-oriented contexts; ...

Soft-Drink Advertising

positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...

Health Care Product Marketing

favorable. For one thing, patients typically complain of excessive pain in relation to the treatment, and this pain does not alway...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

SONY PLAYSTATION AND MARKET RESEARCH

has done so. Its Wii console, for example, was developed specifically to attract non-gamers (typically young males). In fact, it c...

The Plan for Setting Up a New Hostel for Backpackers

the potential sources of revenue and reduce the risk associated with the project. The facilities will include a pub/bar which will...

India and McDonalds - Exploring Multinational Markets

that of India, where the majority of the population is vegetarian. The examination will highlight the need to deeply understand th...

Recommendations for a Spa - Services and Marketing Improvement

provided impacts on this, but other influences will include the vision of the firm and the values that they project (Higginson, 20...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

The Benefits and Problems Associated with a Free Market Economy

associated with this type of market, in markets where there has been regulation which have subsequently seen deregulation or liber...

Largest Chip Maker in the World

in the world. Intels mission has always been to advance semiconductor chips. Their mission for this decade it to "create and expa...

Marketing for Nurse Practitioners

place to be bought by customers" (Ehmke, Fulton, & Lusk, 2012). Marketing ones abilities in the right networks is essential for an...

Motorcycle Riders are Older

action in their lives. There are now more people over the age of 65 than ever before and they are becoming engaged in activities t...

Bringing the iPhone and the iPad to the Chinese Market

with the products, but with the association with a lifestyle brand, changes may need to continue to embrace this differentiation. ...

Campaign to Increase Sporting Activity for Single Mothers

barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...