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Essays 271 - 300

Trio of Senators' Websites Compared

extent to which each Senator tries to build trust and loyalty through providing personal information and services represents the m...

United Airlines' Marketing Audit

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

Great Britain and the Growing Appeal of Buddhism

In six pages this paper discusses the increasing if somewhat surprising allure of Buddhism in Great Britain. Four sources are cit...

Appeal of the Gnostic Religion

a simple one - they would provide man with Knowledge, and allow him "to control his own destiny When discussing the Gnostics it ...

Scotland, China, and Nationalism

In three pages this paper examines nationalist ideology, its diverse appeal, and its nonviolent manifestations in China and Scotla...

Appeal by David Walker

In five pages this text and Walker's liberation concepts are discussed along with an examination of the advantages and disadvantag...

Germany During the 1930s and Fascism's Appeal

In eight pages this paper examines the reasons behind the great appeal of Fascism for the people of Germany during the 1930s. Six...

Global Consumerism

In five pages business approaches to global consumerism are discussed with various arguments from both sides offered along with ma...

Appeal of the Programs Introduced by Benito Mussolini and Adolf Hitler

In seven pages this paper examines the reasons behind the public appeal of the programs devised by Italy's Fascist leader Mussolin...

Organ Donation Appeals

by the patient, or in the case of trauma, by the patients family. One might wonder, if it is our built in fear of death, or super...

Dragons

French as well as Middle English, and the Latin, dracon. The creature has many shapes, reptilian or monstrous, and may or may not...

Broadcaster Dave Garroway

In six pages the professional life of the first host of NBC's Today show is chronicled in a discussion of Garroway's popular appea...

Cultural Impacts of the 1967 Film Bonnie and Clyde

lessons of life the Great Depression had imposed upon my Father, but this was a new twist to a very tired story. The impact of the...

Elements of a Social Utopia

abide, and making society a clearly structured reality. Now, while this may have been their notion of utopia it was likely that no...

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

Appeal of Beer Advertising

ranges between the ages of 21 and 49 (Sellers and Welsh 79). The ads are not restricted to American-brewed beer, but rather, rep...

Current Events and Techniques in Advertising

spectrum in the new millennium. Targeting specific markets is a critical component to establishing a secure consumer base; howeve...

Identifying Information for Marketing and Hotel in Aqtau City, Kazakhstan

lower income groups. Overall, the GDP per capita in the country was only $8,200 in 2005 and 19% lived below the poverty line (CIA,...

Movies/Then & Now

theater environment, that is most often accused of encouraging crime. Then, as now, the majority of the people ignored the naysaye...

The Appeal Industry

This 10 page paper examines the influences on the apparel industry in the United States. The paper starts by looking at the genera...

Ethos, Pathos and Logos in an Advertisement

with a car broken down in the dessert and a well known star in a tuxedo (P Diddy) on the way to an awards ceremony. The truck stop...

New Restaurant Strategic Plan

to meet the needs of South Beach Diet dieters. Grayson (2004) reported more than half of all Americans go on a diet each year to l...

Children's Literary Classic The Velveteen Rabbit by Margery Williams

a shelf, he decides to seek the counsel of the Skin Horse. He inquires what it means to be REAL, and the Horse answers, "Real isn...

Analysis of Much Ado About Nothing by William Shakespeare

they are also alike in that there are ties of friendship and devotion between the various characters that threaten the pairings as...

Legislation for Welfare Provision for Asylum Seekers and Refugees in the UK

is an asylum seeker, once the asylum is granted they become a recognised refugee. The rights of asylum seekers are severely limite...

Article Analysis: Appeals to Logos, Ethos and Pathos

women, despite their success; women still are faced with doing the majority of tasks around the home, no matter how busy their pro...

Should Federal Courts Review State Death Penalty Cases?

was contrary to, or involved an unreasonable application of, clearly establish [sic] federal law as determined by the Supreme Cour...

Why We Love "Dracula"

and a very pallid complexion (Stoker, 1979, p. 26). But the movies have given us a very different version. Bela Lugosis European ...

A Plan for Branding an East Tennessee TV Station

as The Volunteers, or more commonly, Vols. People across the region take their college sports seriously; the area code for the Kn...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...