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Essays 541 - 570

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

Advertising and Creativity

impossible is now easy to achieve. Creativity, and changes in creative forces, is important to be recognized and understood. It i...

Stem Cell Article Summaries & Ethical Advertising

protected by two individual signals that result in differentiation rather than self-renewal. D. Weissman, I. L. (2000). Translati...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Advertising and Deception

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

New Joy of Gay Sex Book Review

In four pages this book is critiqued and reviewed with a discussion of topics covered in the text and AIDS related issues with the...

U.S. and Europe Pharmaceutical Advertising

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

Children and Advertising

buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...

The Oxymoron of Advertising Ethics?

presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...

Spending and Advertising Microeconomics' Consideration

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

Reviewing Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business By Jay Levinson

of marketing have changed dramatically (1998, 5). Among many other expansions in its considerations, Levinsons revised book place...

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

The Dark Side of Advertising in America

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

Advertisement Decoding with Williamson's Theories

what specific symbols mean. Representation, therefore, refers to this linking of the three elements: objects, concepts and signs. ...

Powerful Radio and Television Advertising

contention presented above. These ads show how if you just buy Vehicle X you can have the excitement of the sea kayaker and the m...

Computer-Based Instruction/Effect on Reading Achievement

p. 7 Chapter 2--Review of Related Literature... p. 7 Articles summarizing research ............ p. 8 Studies Students w/langua...

Article Critique/Nursing Older People

pilot study was performed first, in which the research tested the methodology. This also involved developing an interview schedule...

Advertising Hershey Chocolate

a small volume of "old," classic recipes from early in the 20th century, updated to take advantage of electric ovens with thermost...

The Twenty-First Century and Advertising

not known, but because things are not completely dismal, and there is a still a market for Gaps products, the turnaround could hop...

A Review of Dr. Tatiana's Sex Advice to All Creation

understanding of natural selection. Sometimes, as a result of my research, I have come to conclusions that are different from the ...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Aviation Fixed Base Operations and Advertising

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

Reviewing Advertising Since 1950 in the United States

In five pages this paper discusses advertising in America and how it reflects and represents women, the family, society, and the t...

Children & Junk Food/A Media Slant

on family food purchases of "cereal, candy and fast food" has been estimated to account for $500 billion per year (Lopes). This fi...

Care for Patients Suffering from Addiction, an Article Analysis

This article analysis pertain is on an article authored by Bartlett and colleagues (2013). The article is summarized and the write...