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Essays 1951 - 1980

Government Prohibition of Tobacco Advertising and its Youth Impact

al determined, for example, that prior smoking behavior of a family ended up being the most important psychosocial predictor of fu...

A Research Proposal in Advertising Psychology

57). International advertising, then, requires an understanding of the variations that influence the psychology of advertising, i...

Homeless Adolescents and Resiliency Correlations Part Two

to this arguments regarding the overall scope of the problem of homelessness month youth populations, suggesting that more than 1....

Case Study of Ben and Jerry's Analyzed

activism. Some see this as hypocritical as the firm has taken advantage of the marketplace. Yet, when all is said and done, its co...

Propaganda and Art

his predecessor, Constantine, Justinian did not want to be challenged in either his role as the emperor or his right to create his...

The Use of Marketing Strategies in China

The current status of media in this country is developing at a very rapid rate, indeed, the government are taking measures to rest...

Marketing and Advertising in the Media

marketing as these are my preferred brands. The advertisements of this type may not be the trigger of the initial desire for these...

Promotion and Advertising Distinctions

in the minds of the customer and helps stimulate demand for the product" (McNamara, n.d.). Promotion includes ongoing advertising...

Graphic Artist Milton Glaser

Arts ("Milton Glaser," 2005). He would for the most part get his education in New York, but his stint in Italy likely broadened hi...

UK's Tesco PLC Retailer

senior analyst at Verdict, says it has succeeded because "it has delivered what consumers want" (Rigby, 2005, p. 2). Legal and ...

France as the Ideal Vacation Spot

architecture includes the ultra modern, such as the modern art center commissioned by French president Georges Pompidou,, as the s...

Ways to Launch an International Brand Name Hotel

This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...

Changes in Advertising and Technology

Technology and Advertising Many large corporate advertisers are looking for ways to reach larger markets and to demonstrate...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

Lance Armstrong and the notion 'Its Not About the Bike'

on Armstrongs body but the real heroics are attributable to the man and to the body itself! Armstrong was diagnosed with te...

Historical Accuracy of Elizabeth: The Golden Age

This film review pertains to "Elizabeth: The Golden Age," which premiered in 2007 and portrays events from the reign of Elizabeth ...

Expanding a Lit Review, Childhood Obesity

This literature review adds to a previous review that was formulated to address a PICO research question. The problem (P) address...

Is Employees' Commitment to their Employer Impacted by Performance Appraisals?

The paper is written as the first half of a Human Resource Management dissertation. The paper starts with an introduction, statin...

Why Perform a Literature Review?

It is common practice to perform a literature review before undertaking any primary research. The writer examines how and why this...

Transamerica, a Film Review

This film review pertains to Transamerica (2005, directed by Duncan Tucker), which is the story of Sabrina "Bree" Osborne, a trans...

Slavery and Reform in West Africa by Trevor Getz

This book review is on Trevor Getz's Slavery and Reform in West Africa: Toward Emancipation in Nineteenth-century Senegal and the ...

Ads, A Good and Bad Example

This research paper/essay offers analysis of two ads, one for Legos and one for McDonald's. The Legos ad is described as adhering ...

EU and Nike

from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...

Most Effective Marketing Medium

actually eat. Nutellss marketing offered the solution. Sales would naturally decrease after this news was just released this month...

A Marketing Campaign to Encourage responsible Water Usage

a message that will be impact on the values and help to create a new generation of more water conscious citizens. The image of the...

MARKETING THE IPHONE

Discusses iPhone's competitive advantage, position in the market and advertising philosophy. There are 25 sources listed in the bi...

Obtaining Information From Theses

contrast, Steward reported a large and comprehensive literature review identifying numerous authors and numerous topics and subtop...

Adults and the Controversy Surrounding Video Games

This paper argues that both adults and children can be negatively impacted by violent video games. The medial plays a dual role i...

Review of a HRM Learning Program

The writer reviews the subjects, knowledge and transferable skills that were developed by a student while attending a HRM program....

Contents and learning on a HRM Program

The writer reviews the contents and learning which took place when the student attended a HRM course. The program covered a wide r...