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Essays 151 - 180

Passive Assets And Human Capital

our most important asset" has been around almost as long. If people really are assets, then maybe they should be treated like mac...

Financial Assessment of Continental Airlines in Late 2007

there was some exceptional contracts which did not sit easily into the analysis of offer and acceptance as in multipartite contrac...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

Consumer Behavior

which consumers engage. There are first, the routine purchases like toiletries, groceries and other things purchased on a routine ...

Social Influences on Marketing; Winning and Retaining Customer Loyalty

a competitive advantage (Thompson, 2007). The issue faced by many companies in marketing terms is not only the way to comp...

The Strategic Value of HRM

management was one of a buffer between management and employees, hardly a generally perceived influence and cause to the firms str...

Contract Law Case; A Minor Entering into a Contract

Therefore, taking the law at face value this does not appear to be a valid contract as Jeff had not reached his majority, making t...

Research Proposal to Increase Knowledge of Online Purchasing Processes

Before buying a product or a service online consumers traverse a number of processes, identifying potential products or services,...

Porsche - Reflections of the Influences on the Buyer Decision-Making Process

The paper is written in a question-and-answer style, looking at a range of issues concerning the by decision-making processes for ...

Laundry Detergent Marketing

but where it is used mostly. Many students or younger people may make use of parent to do the laundry, alternately, especially if ...

HOW TO MANAGE ERP IN A HEALTHCARE SETTING

Discusses the process of enterprise resource planning (ERP) in a hospital setting. Issues discussed include implementation and get...

DEFINITION OF "CONTRACT" IN CAR-BUYING

This 3-page paper delves into the basis of contract law, and whether, in a case study, two people are obligated to buy a car becau...

Computer Recycling

"up to 25% recycled ABS plastic" (Recycled plastic helps build a better printer - and environment, 1995; p. 24). Though enc...

Business and Consumer Sales and Marketing Differences

businesses and consumers, however, despite a potentially similar approach when deciding the way the markets may be approached, it ...

Influence of Persuasive Advertising

In a twist for those not qualifying for zero interest, GMs financing arm, GMAC, offers incentives worth $4,500. Physical Attractiv...

Electronic and Physical Best Buy Stores

of the screen are separated, apparently according to what the retailer wants to promote. Both settings allow the shopper to...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Best Buy Electronics Superstore SWOT Analysis

Strengths. One huge strength that Best Buy should be applauded for is its Customer Centricity, which was developed to help jump st...

2005 to 2009 Best Buy Pro Forma Statements

can be seen in Table 1, Best Buy also leads its industry in EPS growth, and it holds the number two position for PEG, ROE and divi...

Amazon.com Book Purchase

a student on a limited budget it is important to economise where possible. However, price is not the only goal. The student will a...

4 Articles on Purchase and Inventory Control Management Reviewed

or a cheaper alterative will do the same job. This is the way of controlling spending, but to management costs and spendin...

Global Value and Supply Chain of Nike

market where there are few barriers to entry and the customers hold a great deal of power due to the high level of substitutes....

A Fictitious Company Ships to the UK

The shipping of goods from the Far East is the subject of this report. Its fictitious company is considering five ports in America...

Consumers in Latin America

In seven pages this paper examines Latin American consumer buying habits in a consideration of research models and consumer focuse...

Retailing and IT

In ten pages this paper examines the changes in retailing that have resulted from information technology with a consideration of '...

Industrial and Consumer Product Strategic Marketing

In twelve pages this paper discusses the process of buying and the differences between consumer and industrial products in this st...

Wal-Mart's Use of Information Technology

This 10 page paper discusses the way in which Wal-Mart uses information technology. The retailer has the world's largest IT system...

Furniture Purchasing Distinctions

In six pages the ways in which furniture is bought by consumers are examined in a consideration of determining factors such as soc...

Buying Center Concept Explained

In five pages this report considers the buying center concept in terms of definition and individual roles. Three sources are cite...

Proposed Research Project on Impulse Buying

In eleven pages this paper presents a research project proposal regarding consumers, impulse buying, and purchase advertising pers...