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Essays 391 - 420

Commercial Responses to a Recession

include aggressive marketing and other types of promotion. In many cases these will require investment. However, if a firm is suff...

Human Resource Management Strategies

The writer looks at a range topics which are dealt with by HR departments. Looking at the way a firm may choose to deal with diff...

A Proposed Oil and Gas Development

2. General Background to the Plan To consider any site and the environmental impacts have to be considered. This is not only the...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Management Support System Success

by "radical and discontinuous change and demands anticipatory responses from organization members who need to carry out the mandat...

Strategic Marketing at Local and International Levels

as good examples of globalised marketing strategies. If we look at the perceived advantages then we may argue that they are seen i...

Strategic Case Study of Four Seasons Hotels

Issy was released exclusively through the New York Four Seasons Hotel (Ty.com, 2002). This was a very successful branding exercise...

Chemical Company Marketing Case Study

In eleven pages this paper presents a student submitted case study analysis that considers an assessment of a variety of situation...

TQM and Improvement

employees will not believe management has any intention of making any changes. Numerous researchers have stated there are specifi...

Financial Management and Profitability

a market sensitive to economic conditions, and businesses active within it need to have contingencies for the future. Each ...

Decision Making and Global Expansion

This is pushing the company to look for new market, where the product will fit in well with the market needs and there is a demand...

'Strategic Intent' and Company Operations

relentlessly targeted Southwest in demarketing efforts, Southwest not only continued to exist. Eventually, it surpassed all of th...

Case Study of the Solutia Company

attitudes of a company in a single well phrased paragraph. A mission statement should be a maximum of a paragraph in length, and s...

Companies and Strategic Alliances

synergy, where there is an agreed level of co-operation that does not involve mergers or equality purchases, but will create an in...

Non Alcoholic Soft Drink Energy Booster Zappy

In five pages this paper presents a Zappy product company analysis in an assessment of pros and cons and preferable distribution c...

Fictitious Zulu Company Marketing Plan Sample

In six pages this paper presents a marketing plan sample for the hypothetical Zulu company with relevant headings and a plan asses...

Control Management Systems Change

In a paper consisting of sixty five pges the need for change management assessment in current automating systems as well as the is...

Unihost and Raising Capital

to the case this was the 1997 profit margin so is a good guide. Now we can look at the income from each of the projects, the incom...

IT Project Assessments

of scoring with the scores weighted to reflect the needs of the business. We will assess each individual and then compare the scor...

International Accounting Standards Implementation Benefits and Costs

in some countries. Therefore, even in a single country there are choices. When it is considered the level of flexibility internati...

Dutch Auction IPO Approach by Google

laws of economics; the markets behavior in the past several years indicates that not only are those old laws still relevant, they ...

Overview of Keirsey Temperament Sorter II Tool

solid guidance based upon the type of temperament the individual demonstrates. Originally created to assist individuals by provid...

Creating a Budget for an Independent Manufacturing Company

Table 1. Cyrus Brown Manufacturing (CBM) Cash Budget Cyrus Brown Manufacturing (CBM) Cash Budget 2004 2004...

Acquisition Target Selection

The fact that each company is assessed on a 5-year projection simplifies the analysis. Had they been based on 5- and 7-year proje...

Evaluation of the Construction Industry of India

2004). The relaxation of controls has also enabled greater imports to take place bringing in essential equipment and goods...

Total Quality Management Implementation

they needed. In practical terms TQM is a business stratagem, and as such, in line with any other type of strategy, TQM is...

HRM, Divergence, Discrimination, and BMW

that a may or may not comply with legal equipments as well as considering how diversity is considered. The company we will examine...

AT&T and Strategy

plan of action and a practical application before success will be achieved. When looking at the way strategy seen in much e...

Has IBM Slipped into Mediocrity?

with the strategic alliance which was undertaken with Microsoft who provided the operating systems, DOS and then Windows at a late...

The Need for a New Management Information System

This 8 page paper looks at a fictitious retail company and a single process which needs improvement. The example is a retail store...