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Essays 451 - 480

Marketing a Wireless Router

1. Advertising 2. Sales promotions and incentives 3. Public relations and publicity strategies...

Building Customer Loyalty Through Loyalty and Reward Schemes

other rewards. The scheme has been so successful that Air Miles are almost a form of shadow currency that many companies use to re...

General Insurance Company Case Study

This 11 page paper looks at a case study supplied by the student, describing the current manual information systems that are in pl...

Case Study on Best Bikes

In eighteen pages this student submitted case study involves a fictitious Brazilian company and is analyzed in terms of PESTEL, va...

Mike's Bikes of Phoenix

bikes and all having the same start. This may be seen as a policy to encourage competition, allowing the industry to develop and b...

General Motors and Outback Steakhouse Lessons on Value Building

have spurred the manufacturer to bring them all back in for additional - factory paid - work. The problem with this particular re...

Questions on Information Technology Acquisitions

should not conflict, and may also help to achieve the goals. The way the project is planned and undertaken will need consider othe...

Case Study of Guajilote Cooperative

to use a resource that is increasing in value. There are few supplies of mahogany due to its rarity. This is a legitimate source t...

An Analysis of Walgreens

patients directly onto the system, as well as print off labels with instructions in a number of languages. At a different ...

Enhancing Customer Value

paper we will be applying the theory to a supposed service company that is a strategic business unit of a larger company. 3. Anal...

Banking Industry and Acquisitions, Mergers, and Diversification

a survey that was undertaken by Grant Thornton, of 518 community banks, it was found that the ability to find new sources of reven...

A New Coca Cola Plan

2003). However, the company may also be seen as string overall with a gross profit margin is 67.1% compared to an industry average...

Business and the Creation of Value

to be made up of push factors and pull factors. The pull factors may be seen in the attraction that new markets hold, such as new ...

Corporate Value and Human Resources

During the past several years, sociologists and institutional economists have studied non-economic factors of regional competitive...

Database Management Systems for Health Care Call Center

large advertising budgets for the purpose of attracting new customers, but many need to place more attention on keeping the custom...

Financial Position of General Motors

The market conditions need to be understood when making predictions, as do the internal scenarios such as performance and efficien...

Weighted Average Cost of Capital and the Ohlson Model

reflect a required return on the firms entire assets (Hamm, 2002). If the firm uses of debt and equity financing for example, the ...

Sylvania and Its Branding Practices

the products. Effective levels of meaning include attributes, benefits and values in full. A partially effective level of ...

Company Analysis of Waterford Wedgwood

of differentiation that this gave, after only one hundred years of operation the company failed(Waterford, 2003). High taxes and a...

Money and its Time Value

in the future than it would be even if there were no inflation due to the accumulation. Not having it may be seen as being an oppo...

Role of Customer Relationship Marketing

of separate unconnected events, but an ongoing event that develops and changes and is renewed. There are different stages in rel...

Ethical Decision-Making

outsourcing of a section of the business, we will assume it to be some manufacturing. There will be costs involved with setting u...

Quality Circles

relatively autonomous unit (ideally about ten workers), usually led by a supervisor or a senior worker and organized as a work uni...

Team Management

process. The result of this input can have a direct impact on budgets, cutting running costs and possibly saving investment costs....

eBay; Business and Strategy

for ways of attracting and keeping customers as more companies are setting up competing sites, for example Amazon marketplace has ...

Cinnabon; Competitive Analysis

the baked good market. In the US this was worth $42.9 billion in 2004, with a slow growth rate of 2.4% on 2003 (Euromonitor, 2005)...

HRM and Its' Role in the Customer Triangle of Company, Employee and External Customer

or services that are provided and the processes will also be the result of the internal factors. The satisfaction of these diffe...

Cultural Differences; GE and DEWA

2003). From this it is apparent that the culture may be within the firms, but it is also likely to be influenced by external force...

The Value of the NKT Accounts to Help with Decision Making

although annual reports can be very useful documents not only ion reporting results and potential strategies which may be relevant...

Marketing for a Ferry Company

so that they occupy a meaningful and distinct competitive position in the target consumers mind". This is important to note that i...