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Essays 1651 - 1680

Overview of the H.J. Heinz Company

line and expansive company affiliation, Heinz did not evolve by accident. Its competitive strategy within the foods industry is br...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Overview of Perrigo Company

In eighteen pages the Perrigo Company is presented in an overview that examines the company's management strategy and applies a si...

Elementary Style Educatonal Censorship

While the list of individual books under attack continues to grow, recent protests - often orchestrated by national conservative g...

Vertical Integration as a Means of Expansion: the Case of BMD

The writer discusses the case of BMD, a lumber yard company, which attempted to expand and maximize profits by acquiring other com...

A Strategic Case Study of Acorn Computers

In ten pages this paper considers a student supplied case study that applied short term rather than long term corporate strategies...

Workplace and Resolution of Conflict

impact on the ultimate success of any project. Therefore, Gulbranson (1998) states that the manager/leader should always take step...

Bush Administration's Military Policies and Bob Woodward's 'The Commanders'

In five pages Woodward's text is used to analyze the Bush administration's military strategies and goals. Four sources are cited ...

Futures, Long Term Growth and the Stock Market

In three pages this paper examines an investment strategy for long term growth in a consideration of the futures market. Two sour...

Growing a Women's National Basketball League Brand

womens basketball shows real promise of arriving at WNBA president Ackermans goals for the league. The promise is not resident on...

Overview of the Amsterdam Treaty

The Amsterdam Treaty seeks to tackle the unfinished business of Maastricht. The Maastricht Treaty was an initial response to the f...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Financial Analysis of New York City's Tiffany and Company

on April 12, 1999 to stockholders of record on March 22, 1999. In January, the company reported that its worldwide net sales in t...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

Marketing and Competition Within The Managed Care Industry

This paper examines how economic issues such as supply and demand, consumerism, and competition affect marketing strategies for th...

Contingency and Universal Forms of Human Resource Management

In two pages this paper discusses how competitiveness can be improved through contingency and universalist human capital managemen...

The Nike Corporation in the 1990s- a Case Study

shoes and clothing as the product it chose to market. "The design elements and functional characteristics of the product6 itself ...

A Plan for Advertising a New Jeans Brand

a significant influence on how consumers respond to the advertisement. Such a statement has certainly become a simple matter of fa...

International Marketing and Heinz

In five pages the value of Heinz's ketchup global marketing strategies are explored. There are six sources cited in the bibliogra...

Fundraising Within Small College Athletic Programs

This paper examines various fundraising strategies utilized by small colleges' athletic programs. While larger universities' spor...

Pros and Cons of Social Security

In eight pages the history of Social Security is examined in an assessment of its pros and cons and discusses 3 important bills in...

Making Ends Meet How Single Mothers Survive Welfare and Low Wage Work by Edin and Lein

an extensive study by Kathryn Edin and Laura Lein, however, the researchers discovered in their nearly 400 interviews with welfare...

Efficient Markets Opposition in Robert Haugen's The New Finance

In five pages this paper discusses Robert Haugen's investment strategies and how the 'super stocks' and 'insufficient market' are ...

Internet Marketing Success

And yet, there is a fine line to be walked not to "over-do" the web site or make it difficult for the consumer to fully utilize. K...

Discount Retailing Case Study Analysis of Wal-Mart

upon the practice of determining what methodologies can be used to obtain those products at the lowest costs and share such fortun...

Suicide and Adolesents

This is a paper consisting of six pages that examines suicide statistics among adolescents between the ages of 15 and 24 to determ...

Neurolinguistic Programming and Communication Theory

In ten pages communication theory with regard to neurolinguistic programming is examined in terms of its basic principles, represe...

Book Review of Robert Haugen's The New Finance The Case Against Efficient Markets

In three pages Haugen's text is reviewed with other strategies for investment also presented in conjunction with the author's cont...

Budget Variance Analysis

In seven pages a budget variance analysis is presented in terms of its basics, different purposes and various business strategies....

Crust 'N Stuff Marketing Plan

In sixteen pages this paper examines how to market high quality pizza via supermarket delis with advertising and marketing strateg...