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Essays 811 - 840

Needs-Based Marketing

is considered to be more fundamental than the one above it, and so on, such that a person cannot fulfill needs from higher levels ...

Marketing and the Need for Integrated Communications

the strength of the marketing mix approach is that it is highly adaptable and customizable to specific product-oriented contexts; ...

OBRA 87: Achieving its Potential

facilities that it was intended to achieve. Looking at more specific indicators, however, one can see from the literature review ...

The Motivation for International Marketing Strategies

is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to...

Out-Of Market Sports Fans

MLB Advanced Media has tapped into todays ever-mobile society by making games available to approximately one-quarter of a million ...

Sustainable Fuel Development in the Colombian Economy

that a business model is only as good as the market in which it operates. For example, the host of Walt Disney World theme parks a...

Performance and Intelligence Tests

researcher has selected two test from the book. The first is an intelligence test known as the ACER Test of Reasoning Ability, and...

Advertising in the Chinese Market

this instance, it seems that the Chinese do respond to advertising, but it must be done in a certain way. While authors maintain t...

Development and Marketing of Flying Cars

450 miles at speeds of 115 miles per hour, and are aiming to have this on the market by 2011 (Hill, 2009). This is an interesting ...

Using Video Conferencing in Business

Choices McKenzie (2005) reports on such software offerings as it respects video conferencing. Several products mentioned or revi...

Is Investing In The Stock Market A Good Idea When There Are Turbulent Conditions?

be better alterative investments for short term returns. Figure 1 S&P 500 1 Year performance (Yahoo Finance, 2009) There are st...

Should Aboca Enter the US Market?

in Italy, with the creation of the new Herbe Salute retail concept. The breakeven point for this project is $350,000 per annum, an...

Portable Computing

computers are fast becoming a much more ubiquitous feature of the American landscape. While just a few decades ago, computers were...

3 New Marketing Suggestions

existing facilities to produce and sell these burgers. The requirements in terms of addressing the burgers can be met by the exist...

Health Care Marketing - A Binary Approach

purposes of this example, one might consider Southwest General Hospital in San Antonio, Texas. This facility makes for a good exam...

The Comic Book Magazine Market: A Look at Diversity

example, a guide on "sex appeal" by artist and writer Michael Turner (author of several superhero comics for DC and Marvel) recent...

Why is the Marketing Function Important?

first definition by its broadness incorporates these, but with this approach we are starting to move more towards marketing models...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

Chinese Market

it may be adapted so that it is suited to the market and will be attractive to the market. It is notable that GM had problems with...

Marketing Cape Town to the Commercial Envitonment

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

The Indian Consumer Automotive Market

connected, and with the population estimated to be 1,156,897,7661, growing at an estimated 1.407% per annum the country is the sec...

The Importance of Branding in Marketing and Sales

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

Case Study of Easy Weddings

entire supply chain directly and indirectly and encompasses the time before and after the sale (Chaffey, 2007). The Easy Wedding s...

The McDonalds Brand in Australia

audience have to actively visit the web page and then click on links; however, this is a relatively reactive strategy on the part ...

Hyper-rationality in the Capital Markets

decisions there is a process he referred to as satisficing. In this model the individuals making the decision do not shoos the opt...

Marketing A Hotel in New Zealand

may serve as a foundations in which to build further successes. Hilton is an intentional company, and along with several subsidi...

Performance of Best Buy 2007 - 2009

increasing strength of the dollar which helps to reduce the costs of some inputs even though there were rising prices. The opera...

The Use of Customer Relationship Management in High End Fashion

satisfy certain criteria laid down by the Chambre Syndicale de la Haute Couture. Each year a list is drawn up by the commission wh...

Y R U Texting

be a natural outgrowth of the use of cell phones, which in turn are a product of the "need for speed" that consumes society today....

Tourism Communication Strategies

order to create appeal. Tourism may be a growing industry, but it is one that is made up almost entirely of discretionary...