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IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

Tobacco Sales Ban in Pharmacies

This research paper focuses on the current trend in pharmacy policy to abandon the sale of tobacco products. The writer starts by ...

Administration and Management of Public Organizations

In a paper of eleven pages, the writer looks at public organizations. The administration of such organizations is explored, as wel...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

SWOT Analysis JP Business Solutions

In a paper of eight pages, the writer looks at a marketing case study. A hypothetical marketing plan and SWOT analysis are develop...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

What Are the Influences That Impact on Food Culture?

The writer identifies and then discusses some of the influences which impact on the way food choices and food cultures develop an...

The Growth and Evolution of Blogs and E-Learning Resources

Both blogs and e-learning resources have increased on Internet over the past few years. The writer looks at these two trends seen...

Global Warming in Response to Anthropogenic Influence

This paper analyzes the current trend to misinterpret the data surrounding climate change. There are four sources listed in this ...

Juvenile Delinquency and Causes

In a paper of seven pages, the writer looks at juvenile delinquency. Modern trends and historical causes alike are examined. Paper...

BOTTLE GREEN MARKETING/CASE STUDY ANALYSIS

Answers marketing and marketing communications questions about Bottle Green, a company offering beverages. There are 2 sources lis...

Marketing, Retail Sales, and Communication

its primary employers consist of various industries and manufacturers. In 1995 the population of Paducah itself was 26,749 (Kentu...

Mentoring for Business

In five pages the increasing trend of business mentoring is traced back to former practice examples to demonstrate it is not a rec...

Taco Bell Opening in the United Kingdom

In eight pages this paper discusses the relevant topics pertaining to the opening of a UK Taco Bell including costs, exchange rate...

Vegetarian Dog Food Marketing

In five pages this paper examines the marketing of vegetarian dog food in terms of target market identification, campaign outline,...

The Practice of Trying Juveniles As Adults

by the managers and administrators when a juvenile is reminded to an adult facility. Conclusion: Provides a summary of the points...

Overweight Youth

Over the past thirty years, the number of children who are overweight and obese has more than tripled. This is a very serious prob...

Theory and Racial Profiling

while they are under stress do not accurately reflect the persons beliefs or morals(Urban League 2001). This type of discriminatio...

Postmodern Deconstructionist Architecture

Russian constructivist forms and by Derridean deconstruction" (Ganim 364). Basically, the philosophy behind the concept of decons...

Information Technology and Corporate Strategy

service industries, but corporate application of IT focuses on how available technologies and approaches to information can best h...

Literature Review on US History and Unionism

even if it has any kind of future at all - can be discussed and determined. The good news for the labor...

Paper Money's Future and Electronic Financing

TRANSFER Money, a form of tradable currency and "common article for bartering" (Merriam-Webster, 1998, p. PG), is critical to est...

Computer Gambling and Marketing Campaign Management

In five pages this paper discusses how to creatively and successfully market Internet gambling casinos in the United States in a p...

Ben and Jerry's Ice Cream Marketing

In ten pages this paper examines the marketing approach of Ben and Jerry's in a consideration of its characteristically low operat...

California Financial Computing Inc. Marketing Plan

In twelve pages this paper examines a company's need to change the focus of its marketing in a consideration of a marketing plan t...

U.S. Largest Advertising Agency DDB Needham Worldwide Communications Group

This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...

Hydroponic Produce Markets

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Specific Population Targeting Proposal for Marketing Research

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...