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Essays 211 - 240

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Choosing a Manufacturing Site

are better suited to more developed economies. Central and Eastern Europe Central and Eastern Europe hold a mix of nations ...

International Shipping Case

are very few contracts which will be purely C.I.F, or F.O.B, as there are usually some form of variation and as such it is the act...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

CSX Corporation's Capital Structure

more favorable business results. Though Conrail was not as profitable as its competitors, neither was it in particularly ba...

A Review of the Edward Boykin Book Ghost Ship of the Confederacy

record of communication between Semmes and his superiors. Boykin, in his Preface, also thanks the Alderman library at the Universi...

United Kingdom Shipping Laws and Ownership Risk Positions

The move to non accompanied goods was also one that has created increased complexities with reference to the contract of sale and ...

Strategic Development of Fast Ship Company

but at half the price. The overall goals, for customers using Fast Ship would include a more cost-effective and efficient ...

Global and U.S. Shipping

In eight pages this research essay discusses a U.S. and Greek joint shipping venture in a consideration of differences such as cul...

Matisse and Turner Art Compared

In eight pages Matisse's Impressionism and Turner's Romanticism are compared in terms of the artifice in The Slave Ship and Odalis...

Amistad and Atlantic Slave Trade High Seas' Revolt

In eight pages this research paper examines slave revolts on ship and considers the impacts of the Amistad situation on Africa and...

Efficiency and Costs of Electronic Data Exchange

In five pages this research paper examines EDI in terms of processes and uses with the emphasis upon shipping and manufacturing wi...

Choices to Consider in a Shipping Company Expansion

which this may impact on investment in the future. An operating alliance is a group of two more companies that have a common aim...

4 Brief Literature Essays

Pontellier, though she had married a Creole, was not thoroughly at home in the society of Creoles...There were only Creoles that s...

Effects of Shipping Mergers

has not been reported on as frequently, however, at least in the mainstream press, has been mergers between shipping lines. Much o...

Steamship History and Uses

In five pages this paper discusses the transportation, shipping, and military uses of steam power and the historical role steamshi...

Charlotte Bronte's 'Jane Eyre' and A Child's Perspective of the World

In 6 pages the child's worldly perspective is illustrated through Rochester's interest in one of Jane's paintings, her distant fut...

Titanic's 1912 Sinking

In ten pages this research paper examines the 1912 sinking of the Titanic in an overview of such topics as its construction, the r...

Container Ports and Mega Ship Deployment Impacts

the need to change and adapt to changing ship sizes is not unique to this time. There has been change in the shipping industry for...

European Union Competition Law Application

scale, there will also be an increase in market share. However, if the market share is too great then the company may be in a domi...

Containing Shipping Operational Issues

involvement in management of the Ports which has also increased the level of productivity, but means increased levels of negotiati...

A.A. Hoehling's The Fighting Liberty Ships

Navy. There, at night, one yeoman was generally assigned fly-swatting duty; here, we were not so fortunate to have surplus manpowe...